Casino Technology had a successful ICE 2017United Kingdom 06 Mar 2017
(London, SoloAzar Exclusive) .- Georgi Koprinarov of Casino Technology spoke exclusively with SoloAzar after the company’s participation in the last edition of ICE and commented on the new releases and their experience in the show.
What did you introduce at the trade show?
The unique concept for OMNICHANNEL delivery through the patented COMBO™ concept was unveiled by Casino Technology at ICE 2017. The COMBO™ concept, implemented in the two premiering slot machines, TOWER COMBO™ and EZ MODULO™, were amongst the most interesting technology innovations at the show. Both the smooth integration and implementation of the synced landbased and online gaming capability in one gaming unit, riveted the attention of even the most conservative operators, who saw the real opportunity and value to use the COMBO™ concept to expand the customer reach and engage the customer even outside of the casino.
The sophisticated implementation is in the distinct looking TOWER COMBO™ slant top with vertical 4K curved 43” display. It was introduced for a first time with a multigame set of 40 games and was the ultimate winner at the show, securing the attention of many operators. The brand new multigame line TOWER™ 101, housed by the new machine, offers vivid and realistic cinema like animations with interactive effects. The characters are thematically linked to the games and the great sound immediately gets players on board.
Also part of the COMBO™ presentation is EZ MODULO™, with a multigame set of 60 full HD games - the SPEED KING™. The machine was admired by many for its modern and convertible modular design concept. EZ MODULO™ with SPEED KING™ was one of the best video slot products at the show. The convertible modular design concept with two full HD 27” touch screen monitors, optional 24” topper and 15” iDeck with convenient game selector utilizes the newest platform of Casino Technology – ARMSTRONG™, which drives all the 4 monitors.
The COMBO™ concept is intimately tied to THE BIG 5™ suite of systems solution of Casino Technology that connects the landbased and online gaming in one seamless integrated environment. The five components of THE BIG 5™ solution, RHINO™Casino Management system, BUFFALO™Universal Jackpot Server, ELEPHANT™ Remote Game Server, LEOPARD™ Online Gaming Platform and LION™ Money Management System, form the backbone of the seamless convergent environment, where players play with one common account and one e-wallet.
Along with the new premiering slot machines, the premium product of Casino Technology ARCH™ slot machine, was at center stage at ICE 2017. ARCH™ enjoyed tremendous success in 2016 and became a trendsetter as a first in the gaming industry slot machine with horizontally curved 42” full HD display. The unique ARCH™ this year was again among the most admired and unique premier slot products at ICE. ARCH™ will soon have an even more impressive successor with the advent of grand ARCH TITAN™, which was shown only to selected customers as a pre premiere launch. With the unique, novelty portfolio of products Casino Technology proved one more time its pioneering approach and unsurpassed passion to be distinctly innovative and its ability make a difference in the industry.
How did you see this year show?
According to statistics, this year edition of ICE Totally Gaming was among the most visited so far. Reported there were over 30 000 visitors, which could be regarded undoubtedly as a big success. The growing attendance shows the interest towards gaming industry is huge which indicates the sector is flourishing. During the whole exhibition Casino Technology `s stand was packed with customers, partners and visitors that ultimately led to many realized agreements and the launching of a promising partnerships.
Advances in technology pose a new type of player, a new generation. How does the company adapt to the need to maintain players attention?
The information age is upon us, technologies are changing rapidly and gaming constantly acquires new dimensions. Answering the needs of the new era, Casino Technology embraced the omni channel delivery through the patented COMBO™ concept.
The real omnichannel experience bundles everything together and delivers the same gaming experience to the players at any place and any time. The future of gaming as we see it, immanently is embracing this concept which will allow a closer and more intimate connection to the player and his needs. The traditional landbased gaming is widening its approach and gradually includes the online gaming. The omnichannel delivery has become the next necessary step in gaming, unifying the user experience across all delivery channels – landbased, online and mobile. It provides seamless synergy with one e-wallet that allows players to have one account, one reward and accumulating one jackpot. It saves time and boosts the communication with the clients by strengthening the connection and the loyalty to the operators brand.
The Casino Technology patented COMBO™ concept combines the online gaming terminal and standard casino slot machine in one, allowing simultaneously playing the standard casino standalone games on the main screen and the online games on the secondary screen. Added, there is the cash in/cash out capability that allows a charge of a credit from the same POS or cash in device either directly on the slot machine or in the e-wallet of the player. It allows simultaneous credit transfer and play on the lanbased and online games by using a common E-wallet and player account.
The benefits form the COMBO™ concept are that it unifies the gaming experience via all channels, provides more options for betting and option for rewards and promotions on landbased and online player’s, saving transaction fees in the same time.
The utmost result is keeping the players satisfied and accelerating profitability. That offers real opportunity to expand the customer reach and engage the customer even outside of the casino.
For the brick and mortar operators, the COMBO™ concept, delivers added value and makes possible the conversion of the landbased players to online and vice versa, allowing simultaneous play on the machine and online as well as transfer of credit between landbased and online players’ accounts in an omnichannel environment. The COMBO™ concept is tied to THE BIG 5™ suite of systems solution of Casino Technology that connects the landbased and online gaming in one seamless integrated environment. The five components of THE BIG 5™ solution, RHINO™Casino Management system, BUFFALO™Universal Jackpot Server, ELEPHANT™ Remote Game Server, LEOPARD™ Online Gaming Platform and LION™ Money Management System, form the backbone of the seamless convergent environment, where players play with one common account and one e-wallet.
The seamless environment will be the winning combination, which definitely received a proof of concept demonstrated through the keen interest of the operators visiting the Casino Technology’s stand at ICE Totally Gaming 2017.
fuente: SoloAzar Exclusive