"Colombia is a country that offers enormous stability and potential"

07 Ago 2017

(Colombia, SoloAzar Exclusive) .- Last week, Sportium made a presentation to Colombian operators of its technology, brand and business model for Colombia. SoloAzar spoke exclusively with Laura Bernat, the company´s International Expansion Director, who commented: "In addition, we pre-inaugurated our first betting zone in Colombia, inside the Hollywood Casino."

What were the results of the presentation?

The interest we have generated has surprised us positively. The call was very successful and attended the most outstanding figures of the industry, both operators and representatives of the different associations, and Coljuegos. Also attended by our first ambassador of Sportium Colombia, Fabian Vargas, consecrated figure of Colombian soccer and ESPN commentator.

What are the expectations?

The country meets all the requirements so that sports betting in particular, as well as online gambling in general, are very successful. We want to take advantage of our experience, our technology, and our business model, which we have achieved in leadership in Spain, in order to face this new challenge. Our expectations are always ambitious, since it is in the genetics of Sportium and its shareholders.

How do you see the Colombian market and why did the company choose that country?

The indispensable condition to be here is the regulation that has driven Coljuegos, and that is also a pioneer in Latin America. Our compliance criteria are maximum and operating under the regulated framework is a sine qua non condition. That said, Colombia is a country that offers enormous stability and potential because of its size, its values, its idiosyncrasy ... And above all because they love sports.


fuente: SoloAzar Exclusive