Soft2Bet’s MEGA Engine Earns Global Recognition for Innovation in North America

Soft2Bet has been named a finalist in the Product Innovation of the Year category at the Global Gaming Awards Americas 2025, spotlighting the success of its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). The nomination follows MEGA’s first full-scale North American deployment with ToonieBet in Ontario, which has significantly enhanced player engagement and long-term retention.

ToonieBet leverages MEGA’s full suite of gamification tools — including achievements, collectibles, long-term missions, and segmented rewards — to offer personalized, data-driven iGaming experiences tailored to individual player profiles and local preferences.

Since implementation, ToonieBet has seen measurable improvements in session frequency, player loyalty, and lifetime value. These gains have been amplified by high-visibility marketing through partnerships with the Ottawa Senators and the Canadian Football League, where MEGA is featured on rink-side LED boards and during live broadcasts.

Soft2Bet’s success with MEGA in Ontario mirrors its performance in European markets, where the platform has consistently driven engagement and player retention. MEGA’s customizable UX/UI and modular features make it ideal for localized, scalable deployments that support sustainable profitability without disrupting daily operations.

“We are proud to be shortlisted for Product Innovation of the Year,” said Martin Collins, Chief Business Development Officer at Soft2Bet. “MEGA enables us to deliver highly engaging, localized player experiences, and ToonieBet’s success in Ontario proves the power of our approach.”

This nomination adds to a growing list of accolades. In January 2025, Soft2Bet won Product Launch of the Year for MEGA and was also named Platform Provider of the Year at the Global Gaming Awards EMEA, confirming its B2B leadership and commitment to innovation in the iGaming sector.