SBC Awards Europe 2025: Soft2Bet and its brands shortlisted in five categories

These nominations highlight Soft2Bet’s leadership in the European market, where the company continues to scale both its B2B and B2C operations. The strong performance of flagship brands such as Betinia and CampoBet across regulated jurisdictions serves as a powerful proof of concept for Soft2Bet’s innovative, localised approach to iGaming. The recognition in the inaugural edition of the SBC Awards Europe further validates the company’s strategic direction and its role in shaping industry standards across the continent.

Soft2Bet has been shortlisted in three supplier categories: Platform Provider of the Year, Industry Innovation of the Year, and Acquisition & Retention Partner of the Year for its proprietary Motivational Engineering Gaming Application (MEGA). 

‍Two of Soft2Bet’s brands, Betinia and Campobet, have each received nominations in operator-focused categories: Casino Operator of the Year and Operator Innovation in Gaming, respectively. 

‍In recent years, Soft2Bet has consistently delivered strong performance across its operations, including doubling its EBITDA and achieving a 200% increase in sportsbook revenue over the past 12 months. Its proprietary MEGA solution has been instrumental in driving player acquisition, engagement, and retention, with standout results such as a 128% uplift for Campobet (Denmark) and 106% for Betinia (Sweden). These achievements reflect the strength of Soft2Bet’s multi-brand strategy across platforms like Don.ro, Tooniebet, and Quickcasino. As a result, the company now holds 19 licenses across 12 jurisdictions, operating under strict compliance frameworks in key regions such as Sweden, Denmark, Greece, Romania, Mexico, Spain, Ontario, and others.

Oksana Tsyhankova, Soft2Bet's CMO, highlighted: “Being shortlisted across multiple Tier 1 categories at the SBC Awards Europe highlights the strength of our platform, technologies, and solutions in driving player acquisition and retention, especially in saturated and highly regulated markets. Our brands consistently deliver strong results from day one, confirming client trust in our ability to convert, retain, and engage players through a highly localised and customer-focused experience"-