SBC Summit 2026 Returns to Lisbon with Expanded Six-Stage Agenda

SBC Summit will return to Lisbon from 29 September to 1 October, bringing together a six-stage conference agenda, offering a comprehensive, 360-degree view of today's global iGaming industry.

The 2026 agenda has been designed to reflect how the industry operates from every perspective. Each stage focuses on a different force shaping the market, with discussions dedicated to Global & Emerging Markets, Technology & Innovation, the Payment Expert Summit, the Affiliate Leaders Summit, and Regulation & Compliance.

As advancements across these areas become increasingly interconnected, the agenda is structured to provide clarity, helping delegates understand how key sectors overlap, evolve, and shape best practices across the global iGaming landscape.

Aidan Brain, VP of Conference Production at SBC, said: "Success in today's market depends on getting multiple moving parts right at the same time, from entering new markets to building better products and navigating regulation.

"The agenda is designed to reflect that reality, with each stage focused on helping delegates make better decisions in the areas that directly impact growth."

The Conference Stages

The Global & Emerging Markets stage will help delegates identify where the next wave of opportunity lies and how to capitalise on it.

Across three days, it will challenge assumptions around mature markets while offering a more nuanced view of emerging regions. Sessions will explore how evolving regulation and shifting player behaviour are creating new opportunities for businesses entering or expanding into these markets.

• Day One: Emerging Markets – Africa, Eastern Europe & Central Asia, and the Middle East
• Day Two: Western Europe – The UK, Italy, the Netherlands, and Scandinavia 
• Day Three: Latin America – Brazil, Peru, Mexico, and wider regional trends

The Technology & Innovation stage will examine how technology is shaping modern gaming businesses, from the platforms driving the next wave of player interaction to the systems driving the performance behind the scenes. Sessions will explore how operators can improve player experience, build more resilient infrastructure, and use technology to gain a competitive edge.

Each day, the stage will focus on a different aspect of tech innovation, covering Sports Betting Innovation, iGaming Product & Design, and Marketing & CX, highlighting the key areas where technology can be applied to build better products and attract more customers.

The Payment Expert Summit stage will examine how payments have evolved from a back-end function to a key factor in where customers choose to play. Delegates will gain insight into building payment stacks that are fast, secure, and capable of meeting increasingly stringent regulatory demands. Each day will focus on a core component of a business's payment stack, with tracks dedicated to Fintech, AML & Compliance, and Crypto & Blockchain.

The Regulation & Compliance stage will explore how shifting policy across the globe is restructuring the industry itself. With a focus on Global Regulations, Player Protection, and Compliance Tech, the agenda will examine how to navigate increasing regulatory scrutiny while continuing to build sustainable, compliant businesses across global and emerging markets.

The Affiliate Leaders Summit stage, part of the standalone Affiliate Leaders Summit co-hosted alongside SBC Summit, will examine how affiliate brands can move beyond their traditional role as traffic drivers to become fully fledged media businesses. Across three days, sessions will explore tightening regulations, shifting acquisition models, and how brands are building effective multi-channel strategies across social platforms. The agenda moves from Omnichannel Marketing Tech to the Future of Affiliate Strategy and AdTech & Analytics Innovation, ensuring affiliates and other event attendees are equipped with the strategic outlook needed to compete across every stage of modern growth. Access to the Affiliate Leaders Summit requires a separate ticket.

Alongside the five themed conference stages, the Super Stage at the MEO Arena will return, hosting headline sessions with some of the industry's most influential voices, alongside high-profile speakers from beyond the sector. Last year's lineup featured names such as Gary Vaynerchuk, Randi Zuckerberg, and Oleksandr Usyk.

The 2026 edition will also feature additional educational formats for delegates seeking more focused, hands-on learning. SBC's Tech Academies will cover key disciplines including AI, Web3, marketing, and gamification, alongside a series of workshops and new formats set to be announced. Access to these sessions is available through dedicated ticket add-ons. More information is available here.

SBC Summit will bring together industry professionals from across the globe to discuss the future of the gaming sector. Combining a large exhibition floor, a multi-track conference agenda, and a full programme of networking events, the event provides a comprehensive platform to learn, connect, and do business.

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