In Kambi's 2025 Sports Betting Trends Report discover unique insights from one of the world's largest sports betting networks — including how 88% of pre-match Bet Builders on Super Bowl LIX contained a player prop — in latest Trends Report

With more than 1.5 billion bets placed annually across Kambi's global network of 50-plus Turnkey Sportsbook partners, Kambi operates one of the world's largest sports betting networks — giving it a unique position to identify market trends, oversee new developments and deliver the product evolution modern sports bettors demand. 

This year's report highlights several key areas shaping the sports betting industry in 2025 and beyond, including: 

• Bet builder - Multi-leg, personalised betting experiences continue to surge, with almost half of all pre-match bets at Super Bowl LIX placed via Bet Builder 
• Player props – Player-specific markets dominate, with 88% of all pre-match Bet Builder bets at Super Bowl LIX containing a prop bet 
• AI – With nearly half of all bets on the network traded by AI in 2025, the Report showcases some of the benefits fully automated pricing and trading is delivering 
• International soccer betting – As the 2026 World Cup approaches, the Report delves into trends from the 2025 Nations League final such as the importance of having a strong extra time and penalties offering 

Simon Noy, SVP Trading at Kambi, said: "The scale of Kambi's network gives us a unique vantage point to understand where the market is heading. From the rise of Bet Builder and player props to the impact AI is having on Kambi's pricing and trading capabilities, these trends are not just shaping 2025 but setting the foundation for the next era of sports betting." 

With additional deep dives on the Club World Cup and the growth of esoccer, the 2025 Sports Betting Trends Report is designed to help you stay ahead of the curve in a fast-moving market.