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Interviews

´We increased our offer of virtual sports and electronic sports´

Friday 30 April 2021 / 08:59

2 minutos de lectura

(Latin America, SoloAzar Exclusive).- Mateo Lenoble, Sportradar Regional Sales Director, Latam, granted an interview to SoloAzar, in which he spoke about the participation of the firm at CGS 2021 and other issues regarding the performance of the company and the current situation of the sector.

´We increased our offer of virtual sports and electronic sports´

What does your participation at CGS 2021 consist of?


Sportradar was a Platinum Sponsor of the  CGS Cloud 2021 event  and I participated in the  ‘how sports betting can improve your online operation’ panel. It was an insightful  discussion about the growth of online sports betting in Latin America and the trends we expect to see in the future. Latin America is an  important region for the sports betting industry.

This year, CGS is focused on revealing the secrets of the online industry. In your view: What are the highlights of the show?


Understandably, given world events and the widespread closure of retail establishments due to lockdown, the event was focused firmly on online gaming and in particular, sports betting. The betting industry has experience  solid growth during this period, with many operators moving online for the first time. At Sportradar, this has presented us with new opportunities as operators within the region  have sought to offer their players the widest choice of sports betting markets. The event also looked at emerging markets in the region like Chile and the Caribbean which shows the potential for further growth in Latin America.

Do you think that in the near future the events will be hybrid, combining virtual and traditional modalities?


I believe that traditional, in-person events will start again once the world returns to normality. Lockdown has brought plenty of innovation in conferencing and virtual events have provided a very useful way for people to share knowledge and insight. There will still be a place for virtual or hybrid events once international travel is up and running, but there is nothing that can fully replace face-to-face conversations.

 How has the firm adapted to the new normal? Which have been the changes and challenges that you had to face during 2021?


When the pandemic forced sporting fixtures around the world to come to a sudden stop last year, the betting industry lost around 97% of its sports content almost overnight, leaving a gaping hole that sportsbooks needed to fill. At Sportradar, we listened carefully to our customers and pivoted our strategy to provide them with alternative options to help keep their audience engaged.

This saw an increase in our virtual sports and esports offering, the release of our AI-driven Simulated Reality product and the creation of innovative live table tennis and darts tournaments with partners. Despite the lack of live sport, we were still able to provide our customers with a greater level of content and coverage than at the same stage the previous year.

The resumption of mainstream competition last May was a vital moment for the industry and sports fans, and we played a key role in its return working with partners in sports such as tennis and football across the globe to help deliver the first Covid-secure events. While levels across the industry have not yet returned to those pre-pandemic, the resumption of live sport certainly enabled operators to end 2020 on a more positive note.

How do you see the current situation of the sector in Latin America?


The pandemic accelerated the natural shift towards digitalization for many operators in the region and this has increased opportunities for Sportradar to provide entertaining online propositions to customers. We also believe it is inevitable that markets will become regulated more widely across LatAm. Legislation to regulate sports betting in Brazil is in the pipeline, following in the footsteps of Colombia, and this will become a very important market for the online betting industry globally. If all goes to plan in Brazil, it is then likely that other countries will seek to emulate that success by adopting similar regulatory frameworks.

Categories: Events

Tags: No Tags

Region: Europa

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