Aristocrat showcased its latest developments at FADJA 2019
(Bogota, SoloAzar Exclusive).- Siobhan Lane, Aristocrat SVP of Marketing and Gaming Operations, talked to SoloAzar about the latest developments exhibited in FADJA. He also gave his vision about the current edition and the goals for the remainder of the year. “Latin America is an important part of our business strategy, and at FADJA we had a strong showing that illustrated our ongoing commitment to the region,” he said.
“For example, we were excited to stage the Latin America launch of our new Helix XT™ at the show. Operators and players know and love our Helix cabinet, and now with the Helix XT cabinet, we are adding enhancements for increased enjoyment. For instance, Helix XT has a new topper, a virtual button deck designed specifically for the XT, and 4K graphics displayed on a curved 42” screen. Operators and players will be excited to hear that for Helix XT in Latin America, we are launching the cabinet with the player-favorite Mighty Cash™ Double Up Link and the titles Lucky Tiger™ and Money Dragon™,” Siobhan Lane said.
He then added: “We also showed several new titles for our Helix+™ cabinet, including new titles for the Mighty Cash™ Link: Red Blade™, Green Blade™, Vegas Wins™, and Outback Bucks™. We are supporting the Helix™ Upright cabinet with titles for Mighty Cash™ Link, including Money Dragon™ and Lucky Tiger™.”
He also talked about the feedback from operators and players: “Of course, operators and players throughout the region continue to respond positively to our Arc™ Single and Viridian WS™ cabinets, and at FADJA we demonstrated how we are giving operators additional support for these cabinets with a Mighty Link™ single site progressive featuring player-favorite titles Zorro™, Ted™, Pan Am™, and Elvira™. Then, for the Viridian WS cabinet, we were happy to introduce the Gold Stacks™ Link and the titles Golden Zodiac™, Golden Prosperity™, Prosperity Cats™, and Prosperity Princess™.
With regard to this year’s edition, he commented: “Aristocrat had a great show at FADJA. Attendees were excited to see our new cabinets and new titles, and we were busy meeting with existing and new customers throughout the show.”
When asked about the beginning of the year for the company and the objectives for the remainder of 2019, he answered: “2019 is off to a great start for Aristocrat in Latin America. We continue to invest in D&D in hardware and software so that we can provide leading cabinets and game content to our customers. That’s really what it’s about for us at Aristocrat – creating great gaming experiences that our customers can provide to their players. Colombia and Latin America are vibrant markets in the global gaming industry, and we are excited to be a go-to choice for operators. “
Finally, he spoke about the importance of the firm in Latin America: “Aristocrat is committed to our customers in Colombia and throughout Latin America. Thanks to our customers, including all of the main casino operators in Colombia, we have been able to achieve an important share of the premium game market.”