11 June 2019
SoloAzar Exclusive

Digitain presented its multi-channel sportsbook at recent FADJA

(Bogota, Exclusive SoloAzar).- Suren Khachatryan, Chief Commercial Officer of Digitain, granted an interview to SoloAzar, in which he talked about the latest developments that the firm presented at the recent edition of FADJA event.

Suren Khachatryan is an iGaming veteran and currently serves as the Chief Commercial Officer of Digitain a privately held, independent multichannel sportsbook and casino platform provider offering the best of breed turnkey, and white-label solutions for the land-based and online gaming verticals.

We have showcased our multi-channel sportsbook. It provides a comprehensive multi-lingual, multi-currency customisable interface that can easily integrate using API’s with an existing platform, or online operator. We can deliver clients a turnkey or white-label solution with Bespoke API's allowing integration of sportsbook, casino, live dealer, and virtual sports modules where regulations permit. The API also allows the ability to customize the front-end user journey and user experience and allows the clients brand to be agile and flexible, and in control of the product roadmap to adapt to fast-changing market and regulatory conditions. With an extensive payment gateway, bonus engine, customer relationship management system, and dedicated customer support 24/7, provides everything needed for fast market entry for clients looking to enable and leverage their brand online or mobile,” the CCO commented.

Then, Khachatryan added: “The sportsbook product covers 30,000 live events each month, across 65 sports taking in 7,500 leagues, and more than 3,000 betting markets, with features that include cash out, edit my bet, express bonus and the latest promotional tools for player marketing acquisition, VIP management and retention needed in today’s fast moving markets. The casino solution has 3,000+ games from major digital casino content providers.”

When asked about the event, he answered: “FADJA is a must attend event in the yearly iGaming calendar. It attracts key decision makers and thought-leaders from throughout the gambling ecosystem. As a brand, Digitain is delighted to attend and network at FADJA.”

After that, he pointed the goals of the company for the current year: “Our inquiry pipeline has been ahead of targets in the first two quarters of this year. We expect this to continue and due to the increasing international demand, we shall be opening offices in the U.K., South Africa, Colombia and Manilla. These shall primarily be sales, marketing and customer support within those regions and local development teams. This will allow further expansion in those growing markets for the Digitain brand.”

When consulted about the importance of the company at a regional level, he assured: “As a business we take a measured approach to growing the brand. The LatAM market is proving to be a very attractive region for our business; hence we shall be opening office locations in the nearest future. In terms of how the market is developed, fundamentally it is about relationships and understanding the client’s needs. We believe we are pretty unique as our team has 15+ years in both iGaming operations and technical development of platform solutions. This gives Digitain a 360 view of the market, and allows us to deeply engage with our customers as we under the pain points and regulatory requirements of launching or operating an existing B2C brand.”

Finally, he analyzed the Colombian market, considering that it is one of the first countries in legalizing online gaming in the region. “Colombia is a very forward-thinking and progressive country when it comes to establishing a fair and balanced regulatory and tax frameworks. And you can see this as other surrounding countries that may adapt or adopt a similar outlook to that of Colombia. In terms of the future, no one has a crystal ball, but overall the prospects are encouraging and as long as all stakeholders can articulate their viewpoints with common goals and dictums, then one cannot suggest why the market could not flourish.”


The American Gaming Trade Show has become an effective marketing tool for manufacturers and casino operators from Colombia and the International market of the games of chance. The 21th edition will be held, once again, at Corferias exhibition center, in Bogota, and counts with 5,000 sqm for the booths’ exhibiting area.