12 July 2019
SoloAzar Exclusive

Aristocrat demostrated its commitmet to the peruvian market at PGS 2019

(Lima, SoloAzar Exclusive).- Sebastian Srulevich, Aristocrat Sales Director Andean Region, spoke exclusively with SoloAzar after the participation of the company at the latest edition of Peru Gaming Show. “Peru is an important market, both for Aristocrat and for the larger Latin American gaming community,” he said.

What new or main products you presented at the fair? Are there particular products for this market?

Earlier this year, Aristocrat opened a local office in Peru to better support our customers, and our exhibit at Peru Gaming Show further demonstrated our commitment to the market.

We are fortunate that operators throughout Peru think of us as a top provider of premium games. For example, our operators report to us that their players enjoy our Mighty Cash™ and Mighty Link™ products. Building on that success, we were excited to introduce our new Mighty Cash™ Big Money in the Helix Tower™ cabinet. The Helix Tower is an exciting product because it creates a new visual destination on the gaming floor because it has a tall 55” LED screen with integrated media and synced jackpots driving dynamic visuals.

Peruvian operators have also had a great deal of success with our Helix™ cabinet, and at PGS, we were also happy to show our Helix XT™ cabinet, which adds an enhanced new topper, a virtual button deck designed specifically for the XT, and incredible 4K graphics on the cabinet’s curved 42” screen. 

We showed several new game themes on the Helix XT, including Mighty Cash Double Up™ Link and its titles Money Dragon™ and Lucky Tiger™. We also showed Wild Wild Samurai™, Wild Wild Nugget™, Joe Blow™ Gold, and Joe Blow™ Diamonds on this cabinet.

Another fun link we showcased was Wild Up Link™ with support titles Ocean Song™ and Dragon Lanterns™. These are available on our popular Helix+™ upright cabinet.

We also provided a great deal of support for our Helix™ upright cabinet, including the Mighty Cash™ SA Link and six entertaining titles.

Last, our Arc™ Single cabinet remains a favorite of players and operators in Peru and throughout Latin America, and attendees responded positively to the Mighty Link SSP™ and the fun and diverse licensed titles Elvira™, Pan Am™, and Zorro™.


What comments did you receive from your booth’s visitors?

Attendees were very positive in their feedback. One comment we consistently received was how our diverse portfolio of cabinets, links, and titles allows our customers to provide their players with a wide variety of entertainment options. Our goal is to help operators provide a great gaming experience to every type of player, and PGS attendees responded very well to our offerings.


What is your opinion of the fair this year and why did you exhibit your products at PGS?

Peru is an important market, both for Aristocrat and for the larger Latin American gaming community. We always appreciate that PGS brings the industry together for a constructive and fruitful tradeshow.


How do you see the industry in Peru and what do you think are the advantages of being in this market?

As I mentioned earlier, Peru is an important market in the region and major casino operators are expanding and improving their operations in the country. While there are many aspects about the Peruvian gaming industry that are unique, one thing they have in common with jurisdictions everywhere is the diverse tastes and preference of their players. It’s just that simple – not all players like the same things, and that’s why Aristocrat works so hard every day to offer a wide portfolio of games that appeal to players of all different types. Attendees at PGS saw that up close in our booth. And we are committed to the gaming industry in Peru. We have worked hard to earn and keep operators’ trust, and fortunately, we have achieved a leading position in the premium segment. Operators can continue to count on us for the best gaming solutions for their floors.

Peru Gaming Show 2019 - PGS

PGS takes place in Lima during two days with conferences, networking and exhibition of products and services in which the most important operators and suppliers of the Latin American gaming sector are present.