Finnplay is participating in SBC Digital Latinoamerica
(Latin America, SoloAzar Exclusive).- After the close of the first day of SBC Digital Latinoamerica, SoloAzar exclusively interviewed Erkki Nikunen, Finnplay CMO & Partner, who commented: "We have identified LATAM as a region where we feel we can deliver a superior product and we will start to improve our brand recognition as a whole in the market."
What does your participation in this edition of SBC Digital Latin America consist of? What can you tell us about your experience at the event?
We have a virtual booth and we participated in a panel discussion “Leadership in iGaming LATAM”. We participated in the event also in 2020 and we are focusing more on the region now. This is a really convenient way for us to connect with new people in the market without the need for travel - which is pretty much out of the question at the moment. We also took advantage of the opportunity to highlight our new brand look and feel with a completely redesigned virtual booth that better reflects our company and our products.
How do you see the outlook for the sector in Latin America this year? What are the opportunities and challenges facing the company and the industry in general?
We expect that regulation in some countries would move forward and those markets would become more open for different payment options and clear regulatory environment. Finnplay has a strong compliancy approval and that is a clear strength on our platform. An operator who chooses to work with our platform will have more opportunities to expand to other new regulated markets in LATAM without the need to have a multi-platform strategy. The challenge in the region is how to minimize the payment transaction and to see which markets will open and in what order.
Which countries in the region are you already established and which are you focusing on?
In Europe, Finnplay is a well-established company, and we aim to make a similar success in the LATAM markets. We have already been working in Mexico for 7 years and we are currently in discussions with a few more operators in the region. We have identified LATAM as a region where we feel we can deliver a superior product and we will start to improve our brand recognition as a whole in the market. We began our entry to LATAM by developing our platform compliancy in the Spanish market, because we see that Spanish regulation has been used as a model by many LATAM regulators. We also knew it was important to bring on competency in the Spanish language, so we have engaged a strategic partnership to help us ramp up this business. Our aim is to be fully present in several LATAM markets by the end of this year.