18 December 2020
SoloAzar Exclusive

´We will seek to continue building on our momentum´- Sabrina Soldà, BtoBet

(Gibraltar, SoloAzar Exclusive).- Sabrina Soldà, BtoBet, Chief Marketing Officer, talked about the global situation and made an evaluation of 2020. "Even though the global pandemic pretty much impacted every industry and created a high level of uncertainty, I deem 2020 to have been a very positive and satisfying year for BtoBet, "she affirmed.

"The global health crisis served as the litmus test not only to the company’s resilience, but also highlighted positive traits - such as our agility in dealing with new and evolving situations, and finding solutions to previously unthought of circumstances," said Soldà.

"In the past weeks we have already announced some partnerships that fall in line with this strategy, and with Aspire Global’s knowledge and expertise it is our aim to further our global presence. The next weeks will see us announce strategic partnerships in new markets, so definitely the coming year will be a positive one for BtoBet."

"From a technological point of view, since the company’s inception we have advocated for the industry to shift its stance from a product-centric approach to a customer-centric one, where players get more for their buck. Most of the time, operators and service providers alike tend to forget that the iGaming industry is all about entertainment. Yet we are still fall short to other industries from this perspective, and only now are the majority of operators realising how beneficial it is to adopt a customer-centric model. A one-size-fits-all UX is a thing of the past. Each player expects a tailored experience according to his preferences and betting behaviour."

"Such an approach will not only heighten the entertainment level of our industry, but will also reap great benefits for the operators themselves, with studies clearly indicating a higher ARPU in contexts where the UX is tailored and customised according to the different player preferences. Based on this we will continue working not only on improving the Neuron 3 platform, but look forward to announce new and interesting innovations reflecting the great importance that we give to the final player," she concluded.