22 September 2021
SoloAzar Exclusive

The esports business day to take place today at ENADA

(Rimini, SoloAzar Exclusive).- Italian Exhibition Group and the Osservatorio Italiano Esports are launching a business day dedicated to a rapidly expanding market: the first edition of a training and networking event will be held today at Rimini Expo Centre, in the context of the 33rd edition of Enada and the 3rd of RAS Rimini Amusement Show.

Esports is a rapidly growing market with a great appeal for youngsters, and its industry has now been enriched by a dedicated B2B event.  The Esports Business Day is being launched today: the first B2B event in Italy that combines training, professional updating and guaranteed networking for all the sector´s players.

The Esports Business Day is made up of two parts, one dedicated to training, with some of the top experts and members of the Osservatorio italiano Esports, who will share their knowledge, case histories and the latest major trends. The training session´s format will be a ´first´ on the B2B event scenario. The various reports will be presented in TED style, with each speaker the protagonist on stage and featured in a stimulating appealing general storytelling context.

Esports, gaming, NFT and blockchain are some of the issues at the talks. An area is also be reserved for the development of a physical Esport model, proposing the opportunities for the transformation of amusement arcades into LAN arcades.


Hall C3 conference room, 10:30 am: Luigi Caputo (co-founder OIES), opening of proceedings; Giovanni Sacripante (Digital Marketing & Esports Director, FIGC): ´The Esports experience of FIGC: the case of the TIMVISION eNationals´; Carlo Alessandri (CMA - Creative Management Association, president and co-founder) ´Advisoring, networking and social responsibility: the three basic ingredients of the success of BeSports2021; Mattia Perucca (Buddybank Marketing & Communication manager) ´Buddybank and Esports: opportunities and challenges´; Carlo Rombolà (Studio Rombolà & Associati Founding partner), ´Amusement arcades of the future, limits and opportunities of consoles dedicated to Virtual Sports´; Giuseppe Suma (TikTok Head of Entertainment, Media, Games, Sports &Telco Game TokON ´TikTok as the new frontier of Gaming´; Stefano Sbordoni (Studio Sbordoni Founder) ´Esports, between growth and regulations´ Daniel Schmidhofer (Progaming Italia CEO) ´Events in the future, the winning combination of physical and digital events.

At 2:00 pm: Enrico Gelfi OIES co-founder,  re-opening of proceedings & moderator; Nicolò Santin (Gamindo CEO & co-founder) ´Branded video games for influencers: the Ferragni and Montemagno cases´; Tommaso Zeppetella (Azerion Head of Gaming Advertising) ´Senator, we run games´; Michele Zaccardi (Flex4Esports CEO) ´Esports Events and the community, the perfect target brands´ requirements´; Giorgio Giovanardi (Yak Games Head of Project) ´Tournaments Always On: the Grail of Esport´; Luca Pardo (Ontier Founding Partner) ´Performing rights and games´ accessibility: how to integrate publishers in an open Esports model´; Lavinia Fogolari (Asus Marketing Manager) ´Gaming Revolution: opportunities and challenges in a world of booming growth´; Niccolò Travia (Studio Lorenzoni Managing Partner) ´Opportunities and limits for NFT and blockchain on the Italian gaming scenario´; Gianluca Comandini (blockchain expert for the MISE) ´The future of Esports: blockchain and NFT´.

The second part is dedicated to Italian Esports. Trade members and professionals of the sector will be able to get together at guaranteed fin-tuned meetings. Numerous stakeholders are the protagonists of the day: investors, brands, Esports teams, federations and professional who will be able to interact in a tailor-made business lounge. Companies taking part include: TikTok, buddybank, Panasonic, Asus, Panini, Total Energies, REPX, and well as those already exhibiting at ENADA.

Participants receive a business agenda with the guaranteed scheduled meetings and will have access to the Esports Legal Corners, areas hosting law firms attending the event, who are at visitors' disposal to answer their questions.