How Sportradar is leveraging data to create new betting opportunities in sports
Wednesday 20 de March 2024 / 12:00
2 minutos de lectura
(St Gallen).- In 2023, Sportradar Group AG introduced Computer Vision, a new technology designed to enhance the sports viewing (and betting) experience. The program can process visual inputs from live sports and gather statistics at 100 times the speed of a human, with data available in milliseconds.
This introduction of real-time microdata to live broadcasts unlocks a new world of possibilities, including augmented streaming, which turns broadcasts into immersive experiences where viewers can see advanced game insights through augmented-reality overlays, effectively designing their own custom telecast. Its rapid data collection and instant integration also allow for tangible, meaningful betting insights in real-time, driving micro-betting forward across sports.
Founded in 2001, Sportradar covers close to 1 million events annually across 90-plus sports. Computer Vision was first released in February 2023 for table tennis, a top-five sport for betting globally, and the company added tennis in December; future targets include basketball and soccer. Sportradar revenue is projected to grow approximately 20% in 2023, to more than $950 million.
By Paul Mueller
Categoría:Analysis
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
iGaming Club Conference Cancun
24 de November 2025
Levon Nikoghosyan Confirms iGaming Cancun’s Success and Future LATAM Expansion
(Cancun, SoloAzar Exclusive).- The vibrant energy of iGaming Cancun has set the tone for a new chapter in the Latin American iGaming industry. Levon Nikoghosyan, CEO and Co-Founder of AffPapa and iGaming Club, shared his enthusiasm for the event’s debut in Mexico, highlighting its impact on the regional market and the company’s ambitious plans for the future.
Thursday 04 Dec 2025 / 12:00
iGaming Club Cancún 2025 Concludes Successfully with Strong Connections in Its First LatAm Edition
(Cancun, SoloAzar Exclusive).- iGaming Club Cancún 2025 came to a close last night with a comprehensive experience of conferences, networking, and the AffPapa iGaming Awards LATAM gala, consolidating itself as a unique space for operators, affiliates, and providers in the region.
Thursday 27 Nov 2025 / 12:00
iGaming Club Cancún 2025: Affiliates, Operators, and Innovation Take Center Stage on Final Day
(Cancun, SoloAzar Exclusive).- The second and final day of iGaming Club Cancún 2025 unfolds today, bringing together operators, affiliates, and select B2B providers in a unique networking and conference environment that highlights the evolving dynamics of the Latin American iGaming market.
Wednesday 26 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.