Emirat presented its developments at recent ICE Africa
2 minutos de lectura
(Johannesburg, SoloAzar Exclusive).- Frank Herold, Emirat Business Development Director, granted an interview to SoloAzar in which he talked about the recent participation of the company in ICE Africa. "Africa is a big market for us," he affirmed.
"We do insurance for lottery jackpots, for instant games, but we also do insurance for any marketing and sports idea you could have, so starting from insuring money bet guarantees, or any marketing activities you do, so not only lottery but also gaming and marketing," said Herold.
Founded in 2004 in Munich, Germany, EMIRAT has clients all over the world, "so we join several gaming shows, like ICE Africa. We were in ICE London, we joined the ICE Boston, and we will go to Latin America next year. The firm has 15 years already, so we have a big experience not only in the lottery but also in the marketing worldwide. We have other dependences, for example in Dubai," Herold added.
"It is our second time in this show. We´ve been to Asia as well and it was amazing, with a very good quality and quantity of people joining the trade show, so we decided to return this year because last year was really good," he continued.
When asked to comment about the African market, he said: "We have had clients in the lottery and in the gaming market in South Africa for many years, so we see that there is a good development, but it is not only that we are here in South Africa for the South African market, we also go to NIgeria, to East Africa, to West Africa, to the other regions, so this is a kind of very important start point going to the African market. We'd like to see existing clients and also get new ones, so for us Africa is a big market."
Categoría:Events
Tags: ICE, ICE Africa, Clarion Gaming, Emirat,
País: South Africa
Event
GAT Expo CDMX 2025
28 de August 2025
Update on Mexico's Gaming and Raffles Law: Experts discuss its present and future at GAT Expo Mexico 2025
(Mexico City, SoloAzar Exclusive).- At the Expo Santa Fe Convention Center, gaming industry leaders analyzed the challenges and opportunities of the reform to the Gaming and Raffles Law, in a panel moderated by Rosa Ochoa of SCCG Management LATAM.
Tuesday 16 Sep 2025 / 12:00
GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico
(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.
Monday 15 Sep 2025 / 12:00
21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico
(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.
Monday 15 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.