SBC Summit is set to provide attendees with the opportunity to engage in masterclasses and earn a certification at no cost, strengthening the event’s conference program for maximum attendee benefit.

The Masterclasses will be held at the Academy & Live Training area (C192), near the Global Markets Lounge between entrances 2 and 3, and will run from 24-26 September at Feira Internacional de Lisboa.

Rasmus Sojmark, CEO & Founder of SBC said: “This is an excellent chance for our attendees to make the most of their time at the show. Masterclasses of this calibre usually come at a significant cost, often over €1,000, so I strongly recommend anyone interested in these topics to consider joining us.

The following three Masterclasses have already been confirmed:

Masterclass with Sportsbook Training Services

The masterclass will feature Jonathan Smith, the founder of Sportsbook Training Services, who has over 25 years of experience in the betting industry. Smith has held various odds-compiling roles for major fixed odds and spread betting firms in the UK.

On Tuesday, attendees will delve into the Introduction to Odds Compiling & Sports Modelling Techniques. During this session, they will learn the core principles, including the mathematical theories and statistical models behind odds compiling. The session will explore where prices originate, both in theory and practice, how data suppliers create odds, and what exactly you are purchasing from them. Additionally, attendees will learn strategies to predict sports outcomes with greater accuracy.

On Wednesday, a Practical Demonstration centred on an English Premier League Match will guide attendees through pricing a football match, creating core markets, and developing bookings and corner markets, while also understanding how these markets integrate into BetBuilders.

Understanding Electronic Gaming Management

Led by Lucien (Lucas) Wijsman, renowned for his role at The Slot Academy (now the Electronic Gaming Academy). Wijsman has extensive experience advising land-based casino operators across Europe and other regions worldwide.

On Tuesday, the Electronic Gaming Player Expectations and Motivations session will focus on identifying and categorising casino visitor profiles to inform effective marketing strategies, as understanding their varied expectations and motivations is key to defining product mix and pricing. 

Wednesday’s session, Product and Price Considerations, will examine how minimum and maximum bet settings on slot machines affect earning potential. 

The final session on Thursday, Bet Based Promotions on Electronic Gaming Machines, will explore game configurations and concepts, analysing what makes games appealing to specific player categories, with a focus on RTP, game duration, and volatility.

Counterterrorism, Crisis Response & Cybersecurity Masterclass

Conducted by Noel G. Whelan, who has a 30-year career spanning military and counter-terrorism environments. Whelan holds a Master of Arts Degree in Counter-Terrorism and Security from Leeds University. 

On Tuesday, the Surviving the Corporate Red 10 session will offer a simulated crisis experience, enhancing leadership and problem-solving abilities in high-pressure situations. Key takeaways include strategy creation, crisis response methods, leadership techniques, advanced public speaking, and establishing an emergency chain of command.

Wednesday’s session, Deterrence Against Terrorism & Money Laundering, will focus on understanding the risks non-state actors pose to the digital economy and developing strategies to safeguard against exploitation.

On Thursday, the Avoiding the Victim State session will address defending against cyber attacks, highlighting risk identification, and internal vulnerabilities, and creating tailored strategies to protect company assets and reputation.

“We’ve made sure that participants will walk away with certification, and by including subjects like sports betting, casino management, and cybersecurity, we’re truly addressing a wide range of interests,” Sojmark added.

If you’re interested in attending the masterclasses, please register using this link. Seating is limited, so spots will be allocated on a first-come, first-served basis. Please note that additional masterclasses will be added before the event.