Georgi Koprinarov, Managing Director for LATAM at CT Gaming, began the interview by giving his first impressions of the positive turnaround of this 2025 edition of ICE in Barcelona: “The new location brought fresh energy, allowing us to reach a broader spectrum of attendees, including key industry stakeholders from both established and emerging markets. The vibrant atmosphere and high engagement levels reaffirmed ICE as a must-attend event for the gaming industry.”

He said the show was not only a key networking venue, but “provided valuable insights into market trends and technological advancements shaping the industry. Engaging in discussions with operators and technology providers helped us gain a deeper understanding of evolving player preferences and industry challenges, enabling us to refine our strategies accordingly.”

Georgi added to all this positive analysis of the event, the value of the information obtained there, which was essential for shaping the firm's future developments: “the dynamic environment at ICE allowed us to receive direct feedback on our latest products and solutions, which is invaluable for shaping future developments. The positive response to our innovations reaffirmed the strength of our portfolio and the relevance of our offerings in today’s competitive landscape.”

Overall, ICE 2025 was a highly productive experience, reinforcing existing relationships, creating new business opportunities, and setting a strong foundation for the year ahead. We look forward to building on the momentum gained at the show and continuing to drive innovation and growth in the industry.

"Overall, ICE 2025 was a highly productive experience, reinforcing existing relationships, creating new business opportunities, and setting a strong foundation for the year ahead", said Georgi Koprinarov, again highlighting the event as an ideal platform “to connect with new partners, explore new opportunities, and showcase our latest innovations to a global audience”.

Innovation and expansion in the European, Latin American and African markets

"At ICE Barcelona 2025, we showcased our newest multigame Diamond King 4, which generated significant interest due to its diverse game selection and enhanced features. Our EZ Modulo series slot cabinets also attracted strong attention, because this time it was paired with the Mermaid’s Quest multigame, which displayed diversity and the enhanced functionalities of the cabinet. Additionally, our Casino Management System (CMS) showcased advanced functionalities that support operators in streamlining venue operations and enhancing player engagement.

In a summery, markets across Europe, Latin America, and Africa demonstrated strong interest in our product portfolio, with operators seeking innovative solutions to drive player retention and optimize casino management."

Key trends shaping the future of the industry: AI, omni-channel and responsible gambling

Georgi highlights these three trends for the future of the Gaming industry:

• Several key trends emerged at ICE Barcelona that we believe will shape the future of the industry. The first and most discussed is the rise of AI-powered analytics – Operators are increasingly looking for AI-driven solutions to personalize player experiences and optimize operations.
• Another trend that noticeably is growing is related to omnichannel gaming experiences. The seamless integration of land-based and online gaming continues to be a priority, offering players a more cohesive experience.
• Last but not least, we believe that the trend that participate in shaping the future of the industry is sustainability and responsible gaming. More and more operators are prioritizing solutions that align with regulatory requirements and player protection initiatives.

LATAM's strategic presence at ICE Barcelona 

Georgi shared his insight when asked how he felt the impact of ICE Barcelona for the LATAM region: 

“ICE is the biggest and most influential event in the gaming industry, and this year’s edition was even larger, bringing together an unprecedented number of industry leaders, innovators, and professionals from around the world. Its significance cannot be overstated, as it sets the tone for the year ahead, driving new trends, partnerships, and business opportunities.”

“The event had a significant impact, especially as it takes place at the beginning of the year, marking the official start of the exhibition season. It serves as a key moment for the industry to reactivate immediately after the holidays, and we could strongly feel the enthusiasm and high energy levels among attendees”, added Georgi. 

CT Gaming's General Manager for LATAM expresed the following about the topic: “For the LATAM market, the relocation to Barcelona created an even more welcoming environment." 

"The city’s cultural and business ties with Latin America made industry professionals from the region feel right at home, leading to a strong presence, dynamic interactions, and productive discussions.”

“The high level of engagement reaffirms the growing opportunities in the LATAM gaming sector, and we are excited to continue developing partnerships and expanding our footprint in the region.”

Trade Show Agenda for CT Gaming: Innovation and Collaboration

“Following ICE Barcelona, we are refining our event strategy to maximize impact and strengthen our presence in key markets”, said Georgi.

“Moving forward, we will focus on attending local expos in our most successful regions, including Eastern Europe, Latin America, and Africa. This targeted approach will allow us to engage more closely with our partners, showcase tailored solutions, and drive further growth in these dynamic markets”, he added.

Georgi ended the interview with the following optimistic message: “We look forward to continuing our journey of innovation and collaboration at these events and connecting with industry professionals worldwide!”