Sportradar ad:s summit sessions now live!
Wednesday 21 de June 2023 / 12:00
2 minutos de lectura
(St Gallen).- Sportradar recently brought together leaders from the world's biggest betting operators, rightsholders and social media platforms at its inaugural ad:s summit, hosting panels of experts to discuss the hottest marketing topics facing the betting and gaming industry today.
The first of the three insight-packed sessions, which covers the importance of paid social media advertising for betting and gaming is now live, find out more below.
Paid Social: how operators, partners and platforms can work together to unlock success
Over three billion people now actively engage with social media each month, making paid social media advertising an essential component of the modern sportsbook operator's acquisition strategy.
However, despite an increase in uptake amongst operators, this relatively new form of marketing remains largely misunderstood and underutilised within the betting and gaming industry.
Sportradar's Brendan Tinnelly recently sat down with partners from Meta and Snapchat to share some top tips for optimising paid social for betting, as well as dispel some of the misconceptions around acquiring customers via social media.
Alongside panellists, Curreel O'Callaghan from Snap, David Gilbert from Meta, and Sportradar's EVP Marketing, Adam Azor, Brendan also discusses:
* Understanding the opportunity of paid social media advertising for betting and gaming
* Why paid social is such a vital part of the modern operator's acquisition strategy
* How to segment and target your audience on social media
* The AI-driven personalisation and automation technology that is optimising operators' social media campaigns
Categoría:Events
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
iGaming Club Conference Cancun
24 de November 2025
Levon Nikoghosyan Confirms iGaming Cancun’s Success and Future LATAM Expansion
(Cancun, SoloAzar Exclusive).- The vibrant energy of iGaming Cancun has set the tone for a new chapter in the Latin American iGaming industry. Levon Nikoghosyan, CEO and Co-Founder of AffPapa and iGaming Club, shared his enthusiasm for the event’s debut in Mexico, highlighting its impact on the regional market and the company’s ambitious plans for the future.
Thursday 04 Dec 2025 / 12:00
iGaming Club Cancún 2025 Concludes Successfully with Strong Connections in Its First LatAm Edition
(Cancun, SoloAzar Exclusive).- iGaming Club Cancún 2025 came to a close last night with a comprehensive experience of conferences, networking, and the AffPapa iGaming Awards LATAM gala, consolidating itself as a unique space for operators, affiliates, and providers in the region.
Thursday 27 Nov 2025 / 12:00
iGaming Club Cancún 2025: Affiliates, Operators, and Innovation Take Center Stage on Final Day
(Cancun, SoloAzar Exclusive).- The second and final day of iGaming Club Cancún 2025 unfolds today, bringing together operators, affiliates, and select B2B providers in a unique networking and conference environment that highlights the evolving dynamics of the Latin American iGaming market.
Wednesday 26 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.