We finally met again in person at ICE London. What is the importance for the company of being present at this show?

It was 7777 gaming’s international debut at ICE London this year, and it felt even more exciting for the entire team. It definitely exceeded our highest expectations. Having been part of the biggest gaming show in Europe is what makes us stand out as a trusted B2B partner in the iGaming industry. We met with so many industry peers and received a great response for our products. As an exhibitor at ICE London, we made the best out of it and created many new opportunities ahead of us together with all attendees at our stand.

This is what makes ICE London so special and important for the whole industry - a place where business meets face-to-face and creates synergy.

What novelties have you prepared for this occasion? What has the firm exhibited at your stand and what was the highlight?

Thanks to the hard work and dedication of our team, we presented a portfolio of over a hundred games, which is unprecedented for a debuting B2B company in our industry. Among our key differentiators is the fact that our games are created with the mindset of a player and have unique look and feel. This resulted in 7777 gaming receiving a great interest from some of the biggest operators in the regulated markets across the world.

We highlighted the company’s main games, dedicated to online casinos, such as instant win games, premium, and exclusive games (specially designed for the new generation of players coming from the gaming world), soft and classic slots, table games, keno, and bingo games, as well as the lottery games with depleting pool RNG. Besides our thrilling games, we presented our lottery solutions and iGaming platform.

After the last two years, due to the pandemic, we had to make changes and adapt both personally and professionally. How does the company face this "new normal"?

7777 gaming team consists of more than 80 experts, who are highly performing, super productive and creative, which is evident in our products and business approach. Most of all we are adaptive to all situations that life or business put us through. This is one of the key factors for staying relevant. Pandemic put on hold mainly our face-to-face meetings, while the creativity and desire to express our ideas flourish even further than before. It was obvious at ICE London that there is so much enthusiasm and demand for new beginnings, that we are pretty optimistic about what will follow from the event.

Online gaming is becoming stronger every day worldwide. What are the opportunities that arise, what are the benefits? Do you think that online gaming could be competition for land-based gaming or a complement?

Online gaming has lived a life of its own for many years now. The change is unstoppable, mainly because of the end-users preferences and way of living. Digitalization is in our everyday lives. Online gaming is just another way to enjoy your spare time, wherever and whenever you are. It’s simple, convenient, and fun.

On the other hand, it is also a complement to land-based gaming. We saw many operators, especially during the pandemic, turning their eyes and efforts towards the online sector, as it was simply needed. Now, this trend is expanding. We will see a synergy between both worlds even more in the future.

In what markets is the company already established and what are the markets it is aiming to enter soon?
The company has a license as a B2B gaming provider on the Romanian market and has recently renewed its 10-year license on the Bulgarian market as well. We are also expecting an MGA license through which our games will be live and enjoyed by the players in many regulated jurisdictions. 7777 gaming’s products are GLI certified and cover all online games verticals by also offering a unique look and feel for the end-users.

Brexit has been decisive for many companies when making the decision to participate or not in this edition of ICE London. How have you handled this issue? Is it an important issue when deciding to be present at ICE?

Even though the UK left EU, short-term visits remain unaffected by Brexit. People may participate in business-related activities such as meetings, events and conferences. ICE London is a must-attend event for our company and we make sure to be present there, establish new partnerships and grow businesses together.