Mario Ovcharov, CEO at UltraPlay said: “То make a profit in a very competitive and specific sector as eSports today, there are certain requirements that should be followed. This applies to both new and well-established betting brands, because they can drop out the race if they do things wrong. That’s why we decided to present the success story of one of our strategic partners - BUFF.bet, and reveal more on the topic: How to establish a profitable eSports betting brand”.

There are certain trends and key elements that need to be considered when entering the eSports betting field. It’s a whole new betting universe combining the rapidly growing eSports sector and the various requirements of entertainment new-age bettors have. A use-case of BUFF.bet, a betting brand that entered the global gambling market a year ago and established a name for an ultimate eSports entertainment place already, will be presented during G2E Asia, in Macao at boot D909.

Besides the exclusive know-how of offering eSports to players and unlocking new opportunities for the betting brands, UltraPlay will showcase its multiple-times award-winning eSports odds feed product as well as the full turnkey solution for online gambling. Moreover, UltraPlay’s team is ready to offer its recently released innovative product - the hybrid eSports live betting model – a complex mixture of Artificial Intelligence and human traders’ interaction. With the enhanced live betting model, UltraPlay is now capable to offer unprecedented package for a next level of betting entertainment, which includes:  

• 28 eSports titles, amongst are the Golden Trio (CS:GO, League of Legends, Dota 2) as well as StarCraft II, King of Glory, Overwatch, PUBG, etc.)


• Up to 200 live markets on CS:GO (where most of the bets are placed by the eSports punters)


• 2500+ in-play events monthly


• Enlarged number of live markets for all games (not just match winner)


• Specific in-game objectives markets

Besides, UltraPlay opens up another unprecedented live betting opportunity for the first time. Players will no longer complain about closed markets shortly after the game’s beginning. Esports live markets will be open for up to 3 times longer than the competition thanks to the UltraPlay’s eSports live betting model. Basically, the synergy comes from this success formula - human making the key decisions while AI is running the show. In this case, punters have it all – placing more in-play bets for a longer period of time.

For all willing to enter or advance in eSports betting, G2E Asia is the perfect place for meeting with the UltraPlay’s experts at booth D909.