Belatra and its consolidated position in Latam

“Belatra has progressively consolidated its position in the Latin American market, becoming a recognized and trusted provider of slot games. The region's dynamic growth and demand for quality, characterized by a diverse gambling culture and an increasingly sophisticated player base, has inspired us to tailor content locally and has provided development opportunities for our company. We stand out for our specific market knowledge, the expertise of our team, and personalized support for each of our clients” said Marcos Casares and Florencia Mendiuk.  

“We have focused on creating a robust portfolio of engaging games that not only includes popular themes but also integrates local cultural elements. This localized approach not only enhances player engagement but has also led to higher retention rates. With a solid portfolio of engaging games and custom-designed solutions, the company has established key partnerships with top-tier operators, earning the trust of both customers and players,” they added.

Localization and specific slots for Latam players
In recent years, Belatra has achieved several significant milestones in Latin America. Understanding the importance of localization, Belatra has developed and released region-specific slots that resonate deeply with Latin American players.

“Additionally, our strategic partnerships with renowned betting platforms such as Sportsbet or Juega en Linea, and our presence in crucial industry events such as SAGSE, SBC, and BiS SiGMA Americas. Furthermore, the company has strengthened its commitment to regulatory compliance, adapting its products to the regulatory requirements of various countries in the region,” they explained.

Belatra focus on Brazil, Argentina and Central America

“We’ll continue working on our transparent and well-defined roadmap. To strengthen Belatra’s presence through market penetration, localized engagement, and operational excellence within Latin America. For the remainder of the year, we aim to broaden our network through newly regulated and high-potential markets with a focus on Brazil, Argentina, and Central America,” they said.

They also pointed other objectives:

- to increase Belatra brand visibility by forging new affiliate partnerships and participating in events
- to invest in local talent and infrastructure to continue consolidating their expertise in the market
- to enhance the player experience through increased game localization and optimization, tailored to the preferences of the Latin American audience

New product releases

When asked about new games or solutions, they said they are always working on new releases. “We launched Cyber Gypsies in May, Bear's Tricks in June, and Jackpot Limbo and Voodoo Coins in July, just to name a few. A very special release will be released at the end of August. Why is it so special? We are creating a separate universe starring our beloved hero and this universe includes several exciting games, by the end of the year we will release another special game from this universe. As always with Belatra games, you can expect a combination of immersive narratives with advanced mechanics. Additionally, improvements to the platform's management tools and promotional features are planned, offering our operators even greater flexibility. Why these releases matter for Latin America? Cultural resonance, regulatory readiness, and operator benefits.”

Experience and player-centric approach

“Belatra's greatest strength is its ability to combine extensive industry experience with an agile, player-centric approach. The company offers a unique proposal that integrates creative design, technical excellence, and a deep understanding of regional market trends, with dedicated local teams. Our differentiation lies in its dual focus. We are not only dedicated to game development, but also providing continuous support, making it a strategic and reliable partner for other operators seeking success in Latin America.”

Florencia, new Account Manager for Belatra

“Florencia welcomed the news with great enthusiasm, passion, and a strong sense of commitment. Her arrival reflects our company's growth in the region. Joining the team of account managers strenghtens Belatra's strategy and its local presence, remaining in touch with clients and players in Latin America,” said Marcos, who added that the new role represents an important milestone in her professional career and an opportunity to lead chief client initiatives, drive growth, and become a central figure in the company's regional expansion strategy.

Main goals

"This isn't about maintaining accounts, it's about rewriting the playbook for how game providers and operators collaborate in Latin America. Every client conversation is a chance to uncover new opportunities that make Belatra irreplaceable in their portfolios,” said Florencia, who concluded: “It's an exciting challenge, and I'm thrilled to continue building such synergy between colleagues and clients and contribute to Belatra's continued growth in the region.”