Merkur Gaming Americas welcomes Santiago Salvestrini as its new Marketing Director
2 minutos de lectura
(Espelkamp/Miami).- With immediate effect, Santiago Salvestrini will be joining the sales and marketing team of Merkur Gaming Americas as the new Marketing Director (LATAM). Salvestrini, a native of Chile, will be responsible for standardising and optimising marketing activities in the Latin American markets and, in cooperation with the local subsidiaries, supervising the marketing-related implementation of existing and future business strategies.
“We are delighted to welcome Santiago Salvestrini, a colleague with extensive knowledge of the Latin American gaming market, who will actively support us in the strategic development of our subsidiaries in Peru, Mexico, Colombia and Argentina,” said Charles Hiten, CEO of Merkur Gaming Americas.
Prior to joining Merkur Gaming, the Communications graduate who earned his MBA in 2013 worked for renowned and globally active companies in the fields of marketing, branding and corporate communications, including for Philip Morris and, in particular, various large casino-operator groups in Latin America.
“I’m looking forward to the tasks that await me. Merkur Gaming, with the Gauselmann Group behind it, is a major player in the international gaming industry and is extremely successful in Latin America. I am delighted to be joining the Merkur Gaming Americas team and to be able to contribute my knowledge and experience,” Santiago Salvestrini concluded.
Categoría:Gaming
Tags: Merkur Gaming, Gauselmann,
País: Germany
Event
GAT Expo CDMX 2025
28 de August 2025
Update on Mexico's Gaming and Raffles Law: Experts discuss its present and future at GAT Expo Mexico 2025
(Mexico City, SoloAzar Exclusive).- At the Expo Santa Fe Convention Center, gaming industry leaders analyzed the challenges and opportunities of the reform to the Gaming and Raffles Law, in a panel moderated by Rosa Ochoa of SCCG Management LATAM.
Tuesday 16 Sep 2025 / 12:00
GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico
(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.
Monday 15 Sep 2025 / 12:00
21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico
(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.
Monday 15 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.