Noticias de ultima
  • 12.00 iGB L!VE deemed ‘unforgettable’ as it breaks industry record with over 20,000 attendees
  • 12.00 WA.Technology Receives GLI Certification in Brazil for Casino Aggregator Product
  • 12.00 LOTERJ advances international partnership with WA.Technology to control VLTs and strengthens its leadership in regulating the gaming sector
  • 12.00 Kenya legislators propose raising the gambling age to 21 and introducing higher-stake betting zones
  • 12.00 Altenar unveils all the secrets about Betting in Asia
  • 12.00 Native casino revenues hit record $43.9B as growth streak continues
  • 12.00 MGM Resorts sees revenue boost driven by strong performance in sports betting
  • 12.00 Lynon Welcomes Amigo Gaming as Newest Integrated Partner
  • 12.00 Casino operator Star Entertainment faces a $41 million repayment as crucial deal falls apart
  • 12.00 Onlyplay presents Diamond Style: a classic experience with a modern rhythm
Others

Pay4Fun consolidates its leadership in the online betting payments market in Brazil

Monday 13 de May 2024 / 12:00

2 minutos de lectura

(Brazil).- Pay4Fun, the first payment institution operating in the sports betting sector to receive authorization from the Central Bank of Brazil, celebrates 6 years and consolidates its leadership in the online betting payments market in the country.

Pay4Fun consolidates its leadership in the online betting payments market in Brazil

Pay4Fun, the first payment institution operating in the sports betting sector to receive authorization from the Central Bank of Brazil, celebrated six years of activity in the market on May 10th. During this period, the company has established itself as a leader in the online betting payments segment, offering a secure, fast, and reliable solution for its clients. The institution is integrated with the world's leading betting houses, totaling over 500 integrations.

Over these six years, Pay4Fun has experienced exponential growth, driven by the sector's boom and by prioritizing the financial security of transactions since the company's first day of operation, following international diligence and self-regulation practices. This commitment resulted in obtaining authorization from the Central Bank of Brazil (Bacen) in record time, demonstrating the company's solidity and reliability.

"We've reached our sixth year with a consolidation that was only possible thanks to the tireless work of each of our employees and the engagement of the team we've built. We are writing our own story and actively integrating part of it. Six years ago, talking about money in gambling in Brazil was unthinkable. Pay4Fun was a pioneer as a payment institution in this market and since then, we have advanced and consolidated ourselves. Today, we are a respected force in the market, a solid foundation to continue growing. From now on, we will continue with the goal of expanding our services to other countries and diversifying our products to reinforce our leadership in the sector," declares Leonardo Baptista, CEO, and co-founder of Pay4Fun.

From project creation to an award-winning institution

Pay4Fun was born out of the need to offer a secure and efficient payment method for the online gaming market. At the time, Brazilian operators faced difficulties in receiving deposits from bettors and paying out prizes. Leonardo Baptista recounts that the company was created with headquarters in Brazil, with Brazilian partners, with an address published on the website, with "faces and names" behind the operation.

This allowed banks, operators, and players to rely on the company's transparency and governance, always focusing on serving the customer, taking the customer by the hand.

"As a former operator, I was harmed by the payment methods available at the time. They provided a questionable quality service at a high price. Additionally, many operations were lost or disappeared, leaving players' money trapped without any legal guarantee," details the executive.

In 2018, Baptista joined a group of friends who shared the same goal. The company's differential lay in the combination of the partners' skills and knowledge. Leonardo Baptista contributed with his vast knowledge in the gaming area, while Marlon Rupe, CFO, brought his financial vision and expertise. Fabricio Murakami, CMO, assumed the strategic role in marketing, Ronaldo Reis led the technological issues, and Ari Celia, director of institutional relations and ombudsman, took care of legal issues and relationships with operators (merchants).

The institution grew and, in a short time, became a reference in the financial market for betting, winning relevant awards in the segment.

Recently, the company ranked second in the Payment Innovation category of the Year at the SBC Awards. The institution was also recognized, for the second consecutive year, with the Great Place To Work (GPTW) seal, attesting to its commitment to excellence in the workplace environment, and received the RA 1,000 seal from Reclame Aqui, demonstrating the high level of customer satisfaction with its service. In 2022, it was awarded as the Best Payment Method at the Brazilian iGaming Awards.

"It's impossible not to be moved when looking back and seeing how Pay4Fun has grown. We started as a small company on a 'easel', with half a floor, and today we are a reference in the online payment market for betting, with over two floors of the company, 130 employees, and more than 500 operators integrated into our platform," says the executive.

Transaction security as the institution's main asset

Pay4Fun relies on technology and compliance policies that contribute to the prevention of financial crimes and comply with Bacen's resolutions, such as prevention of money laundering and corruption, terrorism financing, among other measures, all in line with payment guidelines.

"Security is a priority for Pay4Fun. We are committed to protecting our customers' data and transactions. For this, we adopt the strictest measures. Our customers can rest assured that their data is safe and their transactions are legitimate," says Leonardo Baptista, CEO, and co-founder of Pay4Fun.

Financial solutions for the 'fun' market

Pay4Fun offers a range of features for financial transactions in the entertainment sector, such as Pay4Fun GO, a payment gateway that offers solutions such as Pix and transfers for deposits and withdrawals. The institution also offers a digital wallet solution where users can deposit funds and receive prizes on various partner sites, as well as Pay4Fun Store, an online store with a variety of gift card options for entertainment services, and Pay4Fun Smille, the social responsibility program that offers donations to GRAAC for the fight against childhood and adolescent cancer.

Customer focus and constant innovation 

Pay4Fun stands out for its commitment to the best customer experience.

The company offers 24/7 customer service in Portuguese and English, through various channels such as online chat, email, and phone.

Sponsorships and strategic partnerships

Demonstrating its commitment to sports and entertainment, Pay4Fun invests in various sponsorships and strategic partnerships. The company supports drivers Gabriel Casagrande, Thiago Camilo, and Pipo Barrichello from Stock Car. Pay4Fun is also the official sponsor of poker player Rodrigo Garrido, the company's ambassador, one of the most renowned players in Brazil, and the Gaming Operation Academy (GOA Latam) course, a workshop aimed at professionals and enthusiasts in the gaming sector in Latin America.

For 2024, Pay4Fun projects even more robust growth, establishing partnerships with online betting houses, investing in new innovative products and services, and expanding its presence in the Brazilian and international markets, expecting to grow in revenue and turnover.

Categoría:Others

Tags: Pay4Fun,

País: Brazil

Región: South America

Event

Peru Gaming Show 2025

18 de June 2025

Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025

(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.

Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST