Codere launches new 24/7 Live Horse Racing and Greyhound Channel with SIS
2 minutos de lectura
(Madrid).- Leading multi-channel supplier SIS (Sports Information Services) has secured an agreement with Codere to deliver its ground-breaking new 24/7 Live Betting Channel to one of the leading Spanish operators.
As part of the deal, Codere’s online operations in Spain and Mexico will integrate the betting channel, which will showcase live horse racing and greyhound action throughout the day.
Codere customers will have access to over 33,500 greyhound races per year, broadcast each week from the top UK and Irish tracks, as well as over 27,000 horse races from over 130 of the world’s leading racecourses.
Delivered in a “Watch & Bet” format, the around-the-clock schedule of quick-fire, short-form betting events will help to increase engagement and dwell time, and drive betting revenues.
The deal further demonstrates the growing appeal of racing betting events internationally, with increasingly more operators integrating SIS’s range of products.
Peter Lucas, Sportsbook Trading Director at Codere, said:“We’re absolutely thrilled to have struck this deal with SIS, which allows us to greatly expand the volume of horse racing and greyhound races that we can stream to Codere customers online.
“The launch of our new 24/7 Live Betting Channel means we can now offer quality racing betting events on a regular basis, which we’re sure will help drive engagement and increase betting revenues.”
Sandra McWilliams, Sales Director at SIS, said: “We’re delighted to be delivering our new channel to Codere, a global operator which has a strong reputation in Europe and Latin America.
“Codere’s online customers will now have access to live pictures and data from the world’s best horse racing and greyhound venues, with the Watch & Bet model designed to encourage more betting activity.”
Categoría:Sportsbook
Tags: SIS, CODERE, betting software, Sports Betting, Sportsbook , Online Betting,
País: Spain
Event
GAT Expo CDMX 2025
28 de August 2025
Update on Mexico's Gaming and Raffles Law: Experts discuss its present and future at GAT Expo Mexico 2025
(Mexico City, SoloAzar Exclusive).- At the Expo Santa Fe Convention Center, gaming industry leaders analyzed the challenges and opportunities of the reform to the Gaming and Raffles Law, in a panel moderated by Rosa Ochoa of SCCG Management LATAM.
Tuesday 16 Sep 2025 / 12:00
GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico
(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.
Monday 15 Sep 2025 / 12:00
21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico
(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.
Monday 15 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.