Sportradar launches Monetisation of OTT and Data white paper
2 minutos de lectura
(Switzerland).- Sportradar, the leading provider of sports data intelligence, has launched the first in a series of white papers designed to inform sports rights holders and content owners on how they can successfully leverage and monetise their digital ecosystem.
With the rise of video and the ever-increasing use of multiple devices, The Monetisation of OTT and Data highlights the importance of providing data-driven quality content to engage with sports fans and enhance the user experience as well as how insights can ensure rights holders make informed decisions.
Featuring comment and analysis from industry-leading figures and organisations, the paper explores relationship building to offer personalised experiences, the different options for monetisation and how data is the key element that underpins any successful strategy.
Other key takeaway points include:
- The importance of establishing data-based streaming strategies to tell stories to fans or find the right formula for monetisation based on the various options available.
- The need to understand fans and their consumption habits in order to serve them with the right content, on the right platform, at the right time using data-driven insights.
- How to continuously analyse and optimise multiple revenue streams to unlock the full potential of the digital ecosystem.
Felix Blank, Director of Digital Platforms at Sportradar, said: “This is the first in a series of white papers that we will publish to help sports rights holders ensure they maximise user engagement and unlock the full commercial potential with their OTT offering.
“We want to help establish an evidence and data-based streaming strategy to tell stories to fans who can engage on the various different platforms and devices now at their disposal.”
Download a copy of The Monetisation of OTT and Data here.
Categoría:Sportsbook
Tags: Sportradar, Sports Betting, Sportsbook , Online Betting,
País: Switzerland
Event
GAT EXPO CARTAGENA 2025
28 de April 2025
26th edition of GAT Expo Cartagena closed with great success
(Cartagena de Indias).- The most important fair for the gaming, entertainment, technology and Esports industry in Latin America ended with an excellent commercial balance and testimonials of satisfaction from suppliers and operators, local and international authorities, associations and the main trade unions in the region.
Friday 02 May 2025 / 12:00
Colombian Olympic Committee, GAT Expo, and Colombian Official Esports Announce Historic Partnership to Promote Esports as an Olympic Discipline in Colombia
(Cartagena) - The Colombian Olympic Committee (COC) and GAT Esports have sealed a strategic partnership to promote esports as part of the country's professional sports ecosystem. The announcement was made at a formal ceremony held at the gaming industry products and services exhibition hall, attended by Marco Emilio Hincapié, President of Coljuegos, COC executives, José Aníbal Aguirre, CEO of GAT Esports, media, and special guests.
Wednesday 30 Apr 2025 / 12:00
GAT Expo 2025: Novelties, technology, innovation, and high-level networking in the magical city of Cartagena
(Cartagena, SoloAzar Exclusive).- Today concludes GAT Expo Cartagena 2025, which has taken place this week with the presence of 23 countries and more than 70 international brands in the historic city of Cartagena de Indias, with its cobblestone streets, flower-filled balconies, and centuries-old walls.
Wednesday 30 Apr 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.