In their book “Artificial Intelligence: a modern approach” Stuart Russell and Peter Norvig define AI as “the study of agents that receive perceptions from the environment and perform actions.” From that definition, a Pandora's box was opened that changed humanity and whose effects we still do not fully know.

Without a doubt, in the last decade, artificial intelligence (AI) has transformed numerous sectors, and online betting is no exception. With the rise of machine learning and data processing technologies, AI algorithms are redefining the way bettors analyze and place their bets, taking the experience to a new level of accuracy and efficiency.

How Does AI Work in Online Betting?

AI algorithms in online betting are based on the analysis of large volumes of historical and real-time data. These algorithms can process and analyze data from sporting events, gaming trends, and bettor behaviors to predict behavioral patterns with astonishing accuracy. Here are some of the ways AI is revolutionizing this space

Sports Results Prediction

Without a doubt this is the most controversial point since using machine learning techniques, algorithms can analyze historical data of teams and players, including performance statistics, injuries and weather conditions, to predict the outcome of matches and sporting events. This allows bettors to make more informed decisions and increase their chances of success. According to the site specialized in technology TMCnet “Existing AI tools can predict certain events with an accuracy of 80% to 90%” and they emphasize that although these technological tools are not yet ready for users, they will be soon and according to said medium “An accuracy of 90% means guaranteed profits”

User Behavior Analysis

AI algorithms can monitor bettor behavior in real time, identifying patterns and trends in their bets. This information can be used for advertising as it allows us to offer personalized recommendations and improve the user experience, as is usually the case with recommendations from social networks such as Instagram or Facebook based on user likes. But you can also identify potential compulsive gambling problems and act accordingly.

Fraud and Anomaly Detection

AI is a powerful tool for detecting fraudulent behavior. Algorithms can identify unusual patterns that could indicate suspicious bets or manipulations, protecting both bookmakers and users from potential fraud.

The Future of Betting with AI

As AI technology continues to advance, its role in online betting is likely to expand further. Developers are exploring new ways to integrate AI, such as using deep learning algorithms to further improve prediction accuracy and personalize the user experience.

In this sense, in a conference on AI held at the SBC Summit Rio 2024 to which Soloazar had exclusive access, Mateo Lenoble (Regional Sales Director - Latam, Sportradar), remarked: “We are investing a lot in AI.Y One of the most important things when considering AI is that it is a mix of technology, human resources, and a lot of financial investment. So you have to invest a lot of money to have good quality AI.”

In summary, artificial intelligence is redefining the online betting landscape, offering bettors more sophisticated tools to improve their strategies and bookmakers the ability to offer a safer and more attractive service. However, it is crucial to address the ethical and practical challenges that arise with this technology to ensure a fair and balanced betting environment for all.