INTERVIEWS
Gaming in Peru
Peru has a strong gambling tradition and modern regulation that has allowed the formal development of the industry, generating significant employment and investment. However, in recent years, the creation of new poorly designed taxes has negatively affected the sustainability of the sector, discouraging investment and encouraging illegal gambling. Constante Traverso, lawyer at ATCE Peru, an association that promotes a legislative correction to guarantee a fair, technical and constitutional tax regime to allow the consolidation of the industry, performs an analysis exclusively for SoloAzar.
SoloAzar Exclusive
Tuesday 17 de June 2025 / 12:00
Peru, a favourable context for the region
Tomás Galarza, Foreign Trade Analyst at ASAP, analyses exclusively for SoloAzar the favourable context in Peru for the face-to-face gaming sector in South America. He points out that many slot machines have already been imported in 2025, which indicates optimism in the market, and highlights that Peru has a high frequency of gaming, a clear regulatory framework, and that controls are being strengthened to reduce illegality. He also presents the country as a potential regional gaming hub, due to its legal stability and growth of the sector.
SoloAzar Exclusive
Tuesday 10 de June 2025 / 12:00
The Importance of Health in the Gambling Industry: Towards Effective Public Policies to Combat Addiction and Gambling Addiction
In this exclusive column for SoloAzar, Luis Gama discusses the accelerated growth of the gaming industry, which has brought with it the challenge of addressing addiction and gambling problems, phenomena that affect individuals, families, and entire communities. The implementation of effective public policies is key to mitigating these risks without slowing the sector's development. How can governments and operators ensure a balance between expansion and social protection? Find out in the full analysis.
SoloAzar Exclusive
Tuesday 20 de May 2025 / 12:00
Events
Legislation
PODCAST
News
Zitro Experience Peru Dazzles in Lima With the Launch of the Grand Mega Lounge and its Concept Line
(Lima, SoloAzar Exclusive).- Zitro successfully held another edition of Zitro Experience Perú, consolidating its position as one of the most prominent events in the gaming sector in the region. The event took place last night at the iconic Casa Alvarado in Miraflores, where the company officially presented its innovative Grand Mega Lounge and Concept Cabinets line, in addition to an attractive offering of online casino games.
Uplatform Aims to Redefine iGaming Success with Networking, Localization, and Customer Journey Mapping
(Fort Lauderdale, SoloAzar Exclusive).- At SBC Summit Americas, Uplatform emphasized the power of strategic networking, data-driven localization and CJM to help operators thrive in the competitive iGaming market. María, Head of Marketing, shares how understanding regional nuances and focusing on overlooked player touchpoints can elevate brands from mere presence to lasting trust. Dive into her insights on industry trends, innovation, and why creativity is a rare gem in expos.
Portfolios
Digitain Appoints Mary Ann Calleja as Chief Product Officer
(Yerevan).- Digitain, a leading sportsbook and casino platform provider, is pleased to announce the appointment of Mary Ann Calleja as its new Chief Product Officer. The experienced iGaming executive joins Digitain to lead product innovation and drive its global.
Peru: Latin American benchmark in digital gaming regulation
(Lima, SoloAzar Exclusive).- Focusing on Law No. 31557, which regulates sports betting and remote gaming in Peru, SoloAzar presents a comprehensive analysis of the country's current gambling legislation. To strengthen the research, we rely on the opinions of experts on the subject.
ProntoPaga Drives the Fintech Revolution with SmartPIX and SmartRouting in LATAM
(Fort Lauderdale, SoloAzar Exclusive).- Evans Concha, CTO and Founder of Pronto Paga, shared the main innovations launched this year and how they impact the regional fintech industry. With a firm commitment to new technologies and cybersecurity, the company is positioning itself as a leader in the sector. Discover how it is redefining the future of digital payments in this article.
Peru Gaming Show 2025: Joe López tells everything you need to know about the event
(Lima, SoloAzar Exclusive).- Joe López is CEO of AMG, the company organizing the Perú Gaming Show, which will take place on June 18 and 19 at the Jockey Exhibition Center in Lima. As the countdown to the start of PGS 2025 begins, López explains why it's a must-attend event for all players in the gaming market.
Event
Peru Gaming Show 2025
18 de June 2025
Successful closing of Peru Gaming Show 2025
(Lima, SoloAzar Exclusive).- With a great attendance and an agenda full of innovation, the 2025 edition of Peru Gaming Show (PGS), one of the most relevant events of the gaming industry in Latin America, came to a successful conclusion.
Friday 20 Jun 2025 / 12:00
PGS 2025: The Future of Gaming in Latin America is Discussed Today in Lima
(Lima, SoloAzar Exclusive).- The second day of Peru Gaming Show 2025 is packed with innovation, networking, and strategic analysis. With 87 exhibitors, keynote addresses, and business opportunities, today's discussion focuses on challenges in marketing, regulation, and the evolution of online gaming. Learn more in this article.
Thursday 19 Jun 2025 / 12:00
PGS 2025: The Largest Games of Chance Event in Latin America Starts Today, Bringing Together the Industry in Lima
(Lima, SoloAzar Exclusive).- Peru Gaming Show, the largest international gaming show in Latin America with 22 years of experience, begins a new edition today at the Jockey Exhibition Center. PGS covers topics of interest to the industry and will bring together more than 8,000 visitors from around the world to learn about the latest developments and interact with industry executives. Learn more in this article.
Wednesday 18 Jun 2025 / 12:00
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