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The New Strategic Value of Gaming
In a context of constant transformation, the gaming and online betting industry faces new challenges and opportunities that redefine growth and positioning strategies. In this column, Federico Rodríguez Aguiar, a marketing analyst with more than 35 years of experience in the gaming industry in Latin America and the Caribbean, analyzes how technological, regulatory, and business evolution is shaping a new strategic value for companies in the sector.
SoloAzar Exclusive
Thursday 04 de June 2026 / 12:00
FIFA World Cup 2026: the sports betting market is set to break all records
(Buenos Aires, SoloAzar Exclusive).- The rise of online gambling, the expanded 48 team format, and the growth of regulated markets position the 2026 World Cup as the largest global stage for the betting industry. This article explores a market already associated with record figures, while also addressing mounting concerns over gambling addiction and the risk of match manipulation.
SoloAzar Exclusive
Friday 22 de May 2026 / 12:00
AffPapa Conference Madrid Set to Be Largest Affiliate-Led Event Yet, Says its CEO Levon Nikoghosyan
(Madrid, SoloAzar Exclusive).- SoloAzar sat down with Levon Nikoghosyan, CEO and co-founder of AffPapa and iGaming Club, to discuss the upcoming AffPapa Conference Madrid, where more than 1,500 participants are expected. In this interview, he explains why Madrid was chosen over Málaga, what attendees can expect from speed‑dating sessions, expert panels, and off‑site networking, and how the event is shaping up to be the biggest in AffPapa’s history.
SoloAzar Exclusive
Thursday 07 de May 2026 / 12:00
News
Evoplay Highlights Innovation and Global Growth at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- Zhanna Tarakanova, PR Team Lead at Evoplay, shares insights on the company’s sponsorship of AffPapa Conference Madrid 2026, key industry trends, and upcoming expansion plans.
GSH Online Media CEO Reflects on AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, Viorel Stan, CEO of GSH Online Media, discussed the growing influence of AI across the affiliate sector, the evolution of sports betting acquisition strategies, and how the company is positioning itself for long-term growth through technology, product development, and new B2B solutions.
Portfolios
IGT Strengthens Board with Appointment of Patrick Ramsey
(Las Vegas).- IGT announced that seasoned gaming executive Patrick Ramsey has joined the Board of Directors of Voyager TopCo GP, the parent company of IGT and Everi. His appointment strengthens the company’s strategic leadership as it continues to drive expansion and innovation across gaming, digital, systems, and financial technology.
"Industry Referees for a Day" Boosts Networking at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, held May 18–20 in Spain, SoloAzar once again embraced interactive formats that brought together executives, operators, affiliates, and suppliers from the online gaming industry. This year, the media outlet introduced “Industry Referees for a Day”—a social media video series inspired by soccer and refereeing. Sector leaders were invited to use red, yellow, and green cards to highlight practices that either benefit or harm the iGaming ecosystem, while also sparking fresh networking opportunities among attendees.
“Trust and Transparency Are Essential for the Swedish Online Casino Market”
(Sweden).- Marcus Eriksson, Senior Content Editor at Casinor.com, discussed the evolution of Sweden’s online casino industry, the importance of regulation and responsible gaming, and the key factors Swedish players should consider before choosing an operator. In this interview, Eriksson also shares insights into current market trends, including mobile gaming, fast withdrawals, cryptocurrency payments, and the growing demand for secure and licensed casino platforms in Sweden.
Sportradar explains Why the 2026 World Cup Could Transform Betting in Latin America
(St. Gallen, SoloAzar Exclusive).- Rodrigo Cambiaghi, Senior Sales Executive, Digital Advertising LatAm at Sportradar, explains how artificial intelligence, real-time data, and “always-on” strategies are transforming advertising and user acquisition ahead of the 2026 World Cup, a tournament that could redefine the global sports betting market.
Event
AffPapa Conference Madrid 2026
18 de May 2026
Evoplay Highlights Innovation and Global Growth at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- Zhanna Tarakanova, PR Team Lead at Evoplay, shares insights on the company’s sponsorship of AffPapa Conference Madrid 2026, key industry trends, and upcoming expansion plans.
Friday 05 Jun 2026 / 12:00
GSH Online Media CEO Reflects on AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, Viorel Stan, CEO of GSH Online Media, discussed the growing influence of AI across the affiliate sector, the evolution of sports betting acquisition strategies, and how the company is positioning itself for long-term growth through technology, product development, and new B2B solutions.
Thursday 04 Jun 2026 / 12:00
"Industry Referees for a Day" Boosts Networking at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, held May 18–20 in Spain, SoloAzar once again embraced interactive formats that brought together executives, operators, affiliates, and suppliers from the online gaming industry. This year, the media outlet introduced “Industry Referees for a Day”—a social media video series inspired by soccer and refereeing. Sector leaders were invited to use red, yellow, and green cards to highlight practices that either benefit or harm the iGaming ecosystem, while also sparking fresh networking opportunities among attendees.
Wednesday 03 Jun 2026 / 12:00
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