Altenar analyzes the growth pattern and key players in the Peruvian gaming market

Growth and Regulation

Internet and mobile : With more than 75% of Peruvians connected and widespread use of mobile payments, the country is primed for digital betting.

Regulation : Law No. 31557, in force since February 2024, established clear regulations for online betting and casino games, managed by MINCETUR .

120 licenses have been awarded to 60 operators, strengthening consumer confidence and attracting local and international investment.

Main Operators

Featured locations :

Total Bet , Inkabet (now part of Betsson), Te Apuesto , Doradobet and Betano .

Internationals present :

Bet365 , Betsson , 1xBet , Unibet , Betway and Rabona .

In the physical world , companies like CIRSA dominate with casinos and betting shops in key cities like Lima and Arequipa. CIRSA even acquired 70% of Apuesta Total.

Trends and Opportunities

Football and betting are closely linked: Betsson sponsors Liga 1, and Stake has partnered with FCB Melgar.

The focus is on mobile platforms , live betting, and integrated experiences (casino + sports betting).

Market consolidation is expected, with only three or four major brands dominating.

Challenges

High competition, rising taxes (up to 13% between ISC and GGR), and macroeconomic risks such as the fiscal deficit (3.6% of GDP in 2024).

New regulatory requirements include KYC, advertising restrictions, and responsible gaming measures.

Perspectives

The Peruvian betting market is estimated to reach $3 billion by 2026 , establishing itself as one of the most attractive in the region.

Success will depend on adapting quickly, offering personalized local experiences, and leveraging technology.

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