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Analysis

The Impact of Caitlin Clark: Increases Wagers on Women’s March Madness Contests by 540%

Tuesday 14 de May 2024 / 12:00

2 minutos de lectura

(New York).- Optimove Insights’ analysis based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets 

The Impact of Caitlin Clark: Increases Wagers on Women’s March Madness Contests by 540%

The Caitlin Clark Effect, as revealed by Optimove Insights’ analysis of the 2024 NCAA March Madness tournament, shows a significant 540% average increase in bets on games featuring standout player Caitlin Clark. This underscores the profound influence of star players on betting behavior and emphasizes the need for marketers to leverage individual player impact to optimize engagement strategies. 

Games featuring Caitlin Clark in the final stages of March Madness saw an average of 540% increase in bets compared to the baseline, revealing the significant impact of standout player Caitlin Clark on betting behavior in women’s games.  

The research by Optimove Insights, the analytical and research arm of Optimove, examined more than 19 million bets placed on the 2024 NCAA March Madness tournament between March 29 and April 9, encompassing both men’s and women’s games. 

The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women’s college basketball, and the first pick in the 2024 WNBA Draft.  

The Caitlin Clark Effect: 5.4x more bets 

Fortune Magazine estimated in 1998 that Michael Jordan had a $10 billion impact on the U.S. economy, a phenomenon coined as “The Jordan Effect.” This calculation projected Jordan’s significant influence across various economic sectors. Caitlin Clark, the biggest WNBA prospect in recent history, is showing early signs of “The Caitlin Clark Effect” without taking one shot in the Indiana Fever uniform. 

Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game. The comparative baseline game, Oregon State vs. South Carolina, set at 100%, received the fewest bets among the games tracked.  
  
The data revealed the impact of Caitlin Clark on betting activity, with games featuring her, witnessing an average 540% increase in bets compared to the baseline. This suggests a significant influence of individual players on the betting landscape, emphasizing the role of star power in driving fan engagement and betting interest.  

Championship Game: Men’s Get More Bets, Women’s Get More Viewers

The Women’s Championship game had an average of 18.7 million TV viewers compared to the men’s game at 14.8 million viewers, yet the men’s game attracted more than 3X the number of bets. This disparity underscores potential differences in viewer engagement versus betting activity between the two tournaments.  

To read the full report, go here

Categoría:Analysis

Tags: Sin tags

País: United States

Región: North America

Event

PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00

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