Casino

Belle of Baton Rouge finalizes sale, now both downtown riverboat casinos share an owner

Friday 06 de May 2022 / 08:14

⏱ 1 min read

(Louisiana).- CQ Holding Company announced Thursday it has completed the purchase of the Belle of Baton Rouge, giving the company ownership of both downtown riverboat casinos.

Belle of Baton Rouge finalizes sale, now both downtown riverboat casinos share an owner

The deal gives CQ Holding an opportunity to enhance the casino and other amenities in Baton Rouge, said Terry Downey, president and CEO.


“With the launch of sports betting and exciting renovations planned for Belle of Baton Rouge and our other newly acquired property, Hollywood Casino, we look forward to elevating the city’s allure as a gaming destination,” Downey said in a statement.


CQ announced in December 2020 it had struck a deal to buy the Belle from Caesars Entertainment. Financial terms were not disclosed.


The Belle is the oldest casino in the market, opening Sept. 30, 1994. Revenues at the downtown property have lagged far behind the city’s other two casinos. 


A few weeks after the Caesars' deal was announced, CQ said it had reached a deal to buy Hollywood Casino Baton Rouge for $28.2 million. That sale was finalized in December. 


CQ recently opened a temporary DraftKings Sportsbook at Hollywood. A permanent DraftKings location will open in 2023, after the riverboat's landside expansion is completed. 


CQ also owns the DraftKings at Casino Queen in East St. Louis, Illinois, and Casino Queen Marquette in Marquette, Iowa. 


 

Categoría:Casino

Tags: Sin tags

País: United States

Event

AffPapa Conference Madrid 2026

18 de May 2026

StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.

Friday 29 May 2026 / 12:00

The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.

Friday 29 May 2026 / 12:00

Nordic.Partners Eyes the Future at AffPapa Madrid 2026

(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.

Thursday 28 May 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.