First Latino-themed casino set to open in Las Vegas

The former Lucky Club in North Las Vegas opened last Monday, February 6th as the rebranded Ojos Locos Sports Cantina y Casino at Hotel Jefe – the first Hispanic-oriented casino in the country, according to the operator.

Touted as the first U.S. ­hotel-casino dedicated to the Latino community, it’s the product of a partnership between Las Vegas’ Fifth Street Gaming and Dallas-based Ojos Locos, a sports bar brand boasting 18 restaurants in Texas, New Mexico and Arizona.

In its prior incarnations, the casino was known for its value-focused restaurant and bar specials.

The 90-room hotel is also getting a new name, rebranding as Hotel Jefe. However, the hotel is still undergoing renovations and only about 40% of the rooms are complete, all rooms should be open by the end of the year.

Fifth Street Gaming owns the property and casino license. The new venture is a partnership with Ojos Locos Sports Cantina. The restaurateur is based in Dallas, Texas, and offers sports bars and restaurants in Texas, Arizona, and New Mexico. Ojos Locos Sports Cantina is situated in the center of the 10,000-square-foot casino. According to a press release, the sports bar and restaurant will seat nearly 300 people.

Laura Caudillo, vice president of growth at Ojos Locos Sports Cantina, said in a statement: “We are excited and honored to collaborate with Fifth Street Gaming on this flagship location, allowing us to bring the first-ever Ojos gaming experience to market. We look forward to welcoming the Latino community with our excellent service, delicious food, and fun-filled atmosphere.”