Hard Rock International and Shakira Announce Year-Long Women Empowerment Initiative This International Women's Day

The company is raising funds through its charitable arm, Hard Rock Heals Foundation®, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organization enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organizations within the communities of Hard Rock locations.

“I’m excited to partner with Hard Rock, an organization with an incredible history of uplifting women through the power of music, to empower my sisters this International Women’s Day and beyond,” said Shakira. “Together we can use our voices to break barriers and make the world a more inclusive space where every woman feels confident being themselves.”

Hard Rock and Shakira collaborated on menu items including food, a delicious “Hips Don’t Lie” cocktail and unique clothing designed to celebrate women. Hard Rock will also host 1,000 women-led performances in March—including the incomparable global star Diana Ross and standup comedian Iliza Shlesinger among many others—at its cafes, hotels, casinos and live music venues across the globe.

"From concerts to her Las Mujeres Ya No Lloran album release party and being part of the Unity™ by Hard Rock loyalty program commercial, Hard Rock and Shakira’s shared values of honoring women through music has connected us over the course of her groundbreaking career,” said Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International. “This year, we encourage women to raise their voices, share their stories and lift each other up.”

The Hard Rock Heals Foundation is proud to donate $250,000 to Pies Descalzos Foundation in addition to guest contributions to this program.

“We are grateful to Hard Rock for its generous donation, which will support our mission of providing access to education for Colombia’s young girls, giving them a brighter future,” said Patricia Sierra Executive Director at Pies Descalzos Foundation.

Hard Rock Cafes x Shakira Limited Time Menu

Shakira has collaborated with Hard Rock Cafes to serve her favorite dishes on menus worldwide for a limited time and “Turn It Up” to give back to local women’s non-profit organizations. The menu includes:

• Hips Don’t Lie: A fruity silver tequila-based cocktail with elderflower liqueur, muddled strawberries and cucumbers.
• Chicken Fattoush Salad: Grilled chicken breast with fattoush vegetables, mixed greens, flatbread croutons and a unique blend of Caesar dressing and red wine vinaigrette, paying homage to Shakira’s Lebanese heritage.
• Hamburguesa Colombiana: A smash burger with American cheese, shaved lettuce, tomato, Legendary Sauce and kettle-cooked potato chips.
• Dulce De Leche Hot Fudge Brownie: A rich chocolate brownie topped with thick and creamy caramel sauce.

Hard Rock Hotels Sound of Your Stay®

Across the globe Hard Rock Hotels will celebrate women’s contributions to music with an electrifying lineup of live performances and curated listening experiences. As part of the exclusive Sound of Your Stay® program, guests can stream all-women Spotify playlists to set the scene for their explorations or relaxation and check out vinyl records from 10 iconic female artists to play in their rooms.

Rock Shop® Merch

Hard Rock's official International Women's Month t-shirt, hoodie and pin are now available for purchase at Rock Shop® retail locations and online at shop.hardrock.com.

For all Hard Rock’s International Women's Month activations, visit www.hardrock.com/women.