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Casino

Hard Rock International and Shakira Announce Year-Long Women Empowerment Initiative This International Women's Day

Monday 03 de March 2025 / 12:00

2 minutos de lectura

(Las Vegas).- In celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announce a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music.

Hard Rock International and Shakira Announce Year-Long Women Empowerment Initiative This International Women's Day

The company is raising funds through its charitable arm, Hard Rock Heals Foundation®, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organization enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organizations within the communities of Hard Rock locations.

“I’m excited to partner with Hard Rock, an organization with an incredible history of uplifting women through the power of music, to empower my sisters this International Women’s Day and beyond,” said Shakira. “Together we can use our voices to break barriers and make the world a more inclusive space where every woman feels confident being themselves.”

Hard Rock and Shakira collaborated on menu items including food, a delicious “Hips Don’t Lie” cocktail and unique clothing designed to celebrate women. Hard Rock will also host 1,000 women-led performances in March—including the incomparable global star Diana Ross and standup comedian Iliza Shlesinger among many others—at its cafes, hotels, casinos and live music venues across the globe.

"From concerts to her Las Mujeres Ya No Lloran album release party and being part of the Unity™ by Hard Rock loyalty program commercial, Hard Rock and Shakira’s shared values of honoring women through music has connected us over the course of her groundbreaking career,” said Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International.This year, we encourage women to raise their voices, share their stories and lift each other up.”

The Hard Rock Heals Foundation is proud to donate $250,000 to Pies Descalzos Foundation in addition to guest contributions to this program.

“We are grateful to Hard Rock for its generous donation, which will support our mission of providing access to education for Colombia’s young girls, giving them a brighter future,” said Patricia Sierra Executive Director at Pies Descalzos Foundation.

Hard Rock Cafes x Shakira Limited Time Menu

Shakira has collaborated with Hard Rock Cafes to serve her favorite dishes on menus worldwide for a limited time and “Turn It Up” to give back to local women’s non-profit organizations. The menu includes:

  • Hips Don’t Lie: A fruity silver tequila-based cocktail with elderflower liqueur, muddled strawberries and cucumbers.
  • Chicken Fattoush Salad: Grilled chicken breast with fattoush vegetables, mixed greens, flatbread croutons and a unique blend of Caesar dressing and red wine vinaigrette, paying homage to Shakira’s Lebanese heritage.
  • Hamburguesa Colombiana: A smash burger with American cheese, shaved lettuce, tomato, Legendary Sauce and kettle-cooked potato chips.
  • Dulce De Leche Hot Fudge Brownie: A rich chocolate brownie topped with thick and creamy caramel sauce.


Hard Rock Hotels Sound of Your Stay®

Across the globe Hard Rock Hotels will celebrate women’s contributions to music with an electrifying lineup of live performances and curated listening experiences. As part of the exclusive Sound of Your Stay® program, guests can stream all-women Spotify playlists to set the scene for their explorations or relaxation and check out vinyl records from 10 iconic female artists to play in their rooms.

Rock Shop® Merch

Hard Rock's official International Women's Month t-shirt, hoodie and pin are now available for purchase at Rock Shop® retail locations and online at shop.hardrock.com.

For all Hard Rock’s International Women's Month activations, visit www.hardrock.com/women.

Categoría:Casino

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País: United States

Región: North America

Event

GAT EXPO CARTAGENA 2025

28 de April 2025

Colombian Olympic Committee, GAT Expo, and Colombian Official Esports Announce Historic Partnership to Promote Esports as an Olympic Discipline in Colombia

(Cartagena) - The Colombian Olympic Committee (COC) and GAT Esports have sealed a strategic partnership to promote esports as part of the country's professional sports ecosystem. The announcement was made at a formal ceremony held at the gaming industry products and services exhibition hall, attended by Marco Emilio Hincapié, President of Coljuegos, COC executives, José Aníbal Aguirre, CEO of GAT Esports, media, and special guests.

Wednesday 30 Apr 2025 / 12:00

GAT Expo 2025: Novelties, technology, innovation, and high-level networking in the magical city of Cartagena

(Cartagena, SoloAzar Exclusive).- Today concludes GAT Expo Cartagena 2025, which has taken place this week with the presence of 23 countries and more than 70 international brands in the historic city of Cartagena de Indias, with its cobblestone streets, flower-filled balconies, and centuries-old walls.

Wednesday 30 Apr 2025 / 12:00

Successful Start to GAT Expo Cartagena 2025, Which Continues with Two Days of Gaming Sector Exhibitions

(Cartagena, SoloAzar Exclusive).- Perfect attendance and strong performance were the highlights yesterday at the GAT Academy conference series at the start of GAT EXPO Cartagena, which continues today and tomorrow with the exhibition of products and services from important companies in the gaming sector, both traditional and online.

Tuesday 29 Apr 2025 / 12:00

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