Imagine Live Expands Its Italian Presence Through Microgame Partnership

Imagine Live, one of the fastest-growing premium providers in the live casino sector, has strengthened its position in Italy through a new partnership with Microgame, a leading gaming service provider in the country.

The agreement represents Imagine Live’s first aggregator partnership in the Italian market and will give the provider access to Microgame’s network of more than 35 licensed operators, expanding the reach of its live dealer games and original game shows among Italian players.

Expanding Distribution Across the Italian Market

With longstanding relationships across Italy’s online and retail gaming sectors, Microgame offers Imagine Live an established distribution channel and valuable local market expertise.

The collaboration is expected to support the provider’s expansion by connecting its portfolio with a broader range of Italian operators, while leveraging Microgame’s extensive industry network and knowledge of local player preferences.

Localised Content for Italian Players

As part of its strategy to strengthen its presence in Italy, Imagine Live has developed games tailored specifically to the local market.

One example is Blackjack Italiano, which features native Italian-speaking dealers and reflects the company’s commitment to adapting its content and studio environments to meet regional preferences.

Through the partnership, Microgame’s platform will also offer Imagine Live’s wider portfolio, combining popular live casino titles with original game shows such as Land of Ra and Roulette Rouge. The agreement will provide Italian operators with a broader selection of content as Imagine Live continues to expand its footprint in the country.

Imagine Live and Microgame Highlight Partnership Potential

Nadiya Attard, Chief Commercial Officer at Imagine Live, commented:

“Italy is a market with real potential for us and partnering with Microgame as our first aggregator there is an important step in realising that ambition".

“We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences. We now have the opportunity to bring that content to a much larger network of Italian operators, working with a team that knows the market and has strong relationships across the industry. We’re excited to see what we can achieve together.”

Francesco Cuzzupoli, Gaming & Sales Director at Microgame, added:

“Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform. The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market".

And added “We see real value in bringing this content to our operator partners and look forward to working with the Imagine Live team to make the most of this partnership.”