Imagine Live Partners with BetVictor in UK Market Expansion

Strategic Deal with BVGroup

The agreement marks a major milestone for Imagine Live as it continues expanding across regulated markets and strengthening its presence among Tier 1 operators in the UK.

Full Access to Premium Live Casino Content

Under the partnership, BetVictor players will gain access to Imagine Live’s complete portfolio of live casino products, including table games, original game shows, and bespoke branded tables.

The deal also includes a fully dedicated studio experience designed specifically around the BetVictor brand identity, aiming to deliver a more immersive and player-focused live casino environment.

Strengthening Presence in Regulated Markets

For Imagine Live, the collaboration with a UKGC-licensed operator represents another step forward in its regulated market strategy.

The company said the agreement demonstrates both the quality of its live casino offering and its ability to meet the compliance standards required by leading operators in highly regulated jurisdictions.

Executive Comments on the Partnership

Martin Martirosyan, Group CEO of Imagine Live, said: “We were delighted to launch with BVGroup and to offer them a dedicated studio – it is the beginning of something we are genuinely excited about. BetVictor is one of the most respected names in the UK market, and this partnership reflects exactly the kind of Tier 1 relationships we have been building towards.”

Representatives from BetVictor also praised Imagine Live’s technology, studio infrastructure, and focus on player experience, highlighting the supplier’s operational scale and innovation as key factors behind the agreement.

Focus on Player Experience and Innovation

The partnership reflects both companies’ commitment to delivering premium live casino experiences tailored for regulated markets.

By combining branded environments, advanced streaming technology, and an expanding catalogue of live content, Imagine Live continues positioning itself among the industry’s leading live casino providers.