Las Vegas Casinos inaugurate online gambling in Brazil with US$16 million investment
Tuesday 01 de October 2024 / 12:00
⏱ 1 min read
(Brazil).- Las Vegas casinos such as MGM Grand and Caesars Palace are close to obtaining a licence to operate in the online gambling sector in Brazil. In addition, Hard Rock Cafe is looking for opportunities to enter the national market.
Multinational land-based gaming multinationals are opening their bets not only to profit from the online sector, but also to test the dynamics of the Brazilian market. They are already eyeing the possibility of opening casinos in paradise destinations and are looking to build their brands in the country.
Executives of these companies comment that Brazil followed a reverse process to the rest of the world: it legalised online gambling before organising the face-to-face gambling market under state rules.
In parallel to the authorisation of online gambling, the Parliament debated again the project to regulate ‘bicho gambling’ [parallel lottery], horse racing and casinos.
Caesars Palace already has a Loterj licence to operate in Rio, is currently building its headquarters in Americana, in the interior of São Paulo, and is hiring staff.
MGM Resorts has already invested R$54.25 million (US$10 million) in the project it will launch with Grupo Globo, BetMGM. In a post on LinkedIn, group CEO Bill Hornbuckle wrote that the company aims to bring the ‘authentic Las Vegas gambling experience to Brazil.’
By Pedro S. Teixeira
Categoría:Casino
Tags: Sin tags
País: Brazil
Región: South America
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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