MGM Resorts and BetMGM announced contract extension with Gamesense program
Monday 06 de March 2023 / 12:00
2 minutos de lectura
(USA) -- MGM Resorts International and BetMGM strengthened responsible gamming commitment with the British Columbia Lottery Corporation and its industry-leading responsible gaming program, GameSense, for five years more. The program, which BCLC first licensed to MGM Resorts in 2017, enhances MGM Resorts’ and BetMGM’s guest and customer service models by focusing on positive, transparent and supportive conversations with players about how to gamble responsibly.

In line with the contract extension, MGM Resorts and BCLC will reveal additional information regarding a commitment to responsible gaming research, March 6-8 during the New Horizons in Responsible Gambling Conference in Vancouver, B.C. This announcement comes as MGM Resorts and BetMGM join the National Council on Problem Gambling (NCPG) in promoting Problem Gambling Awareness Month throughout March.
“Through our partnership and collaboration with BCLC, we’re proud to set the standard and do our part to ensure that gaming is an enjoyable experience,” said Bill Hornbuckle, CEO & President, MGM Resorts International. "As the industry expands, we will continue to provide players tools and capabilities that empower everyone to play responsibly.”
Pat Davis, BCLC President & CEO, added: “We’re proud to continue providing MGM Resorts with the tools to offer the GameSense experience at its properties and online at BetMGM. When we work together to develop best practices and share learnings that support positive play, we can reduce harm and make gambling safer throughout the industry.”
BetMGM fully integrated GameSense into its desktop and mobile platforms last year, providing customers with the same experience they receive at MGM Resorts properties nationwide. GameSense’s integration into BetMGM offers players information on how to set responsible gaming limits, while dispelling common gambling misconceptions.
It also explains the basic rules to understand how gambling works and gives easily accessible resources for customers and their families to receive support and assistance for anyone concerned about problem gambling. Since incorporating GameSense into its platform, BetMGM has provided responsible gaming information to more than 100,000 customers each month through website visits and direct email correspondence.
Adam Greenblatt, BetMGM CEO said, “Since integrating GameSense into BetMGM, we’ve noticed significant and positive results. With the continued expansion of sports betting and iGaming, our commitment to responsible gaming practices has never been more important. This contract extension comes at a crucial time and allows us to deliver an impactful program to our players for years to come."
GameSense signage also continues to be displayed prominently throughout MGM Resorts properties and on marquees. In addition, GameSense messaging and responsible gaming tips are being delivered to guests on more than 35,000 television screens in MGM Resorts hotel rooms across the country. The Company’s casino floors also feature more than 22,000 slot machines that display GameSense reminders, with 8,500 machines featuring QR codes that offer access to responsible gaming information and educational materials from GameSense.
Categoría:Casino
Tags: Sportsbook , MGM Resorts, BetMGM,
País: United States
Región: North America
Event
Peru Gaming Show 2025
18 de June 2025
“Localization is a critical factor for success in Latin America:” Roman Bogoduhov, Endorphina
(Lima, SoloAzar Exclusive).- In this Q&A, Roman Bogoduhov, Endorphina Senior Business Expansion Manager – LATAM, shares his experience at recent PGS 2025, highlighting an improvement in the number of participants, greater activity and new platforms and operators. Read more about Endorhina new releases, the Peruvian regulation and new market insights in this article.
Friday 11 Jul 2025 / 12:00
DS Virtual Gaming Drives Strategic Alliances and Regional Expansion in the Peruvian Market Starting at PGS 2025
(Lima, SoloAzar Exclusive).- With an innovative virtual offering, DS Virtual Gaming is positioning itself as a key player in the growth of the Peruvian gaming market. The company presented agile solutions for physical locations, highlighted the HD quality of its videos, and reaffirmed its commitment to local technical support. Discover how it plans to conquer new markets in Latin America in this interview with Jessica Quevedo, Head of Business Development LatAm.
Thursday 10 Jul 2025 / 12:00
"Regulation of Remote Gaming and Remote Sports Betting in Peru": Conference at PGS 2025
(Lima, SoloAzar Exclusive).- Peru Gaming Show 2025 was once again the scene of valuable conferences on the present and future of Gaming within the Latam region. In this context, the lawyer and specialist in corporate and regulatory law, Constante Traverso was the speaker at the conference that gives title to this article, where he presented a critical look at the legal, tax and compliance aspects that affect the sector, as well as its benefits and sustainable development.
Thursday 10 Jul 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.