Gambling houses were first spotted in Venice in the 17th century. At the end of the 20th century, the first online casino was launched. The Internet expanded the sector's boundaries globally.

Despite the increasing popularity of online gambling due to its convenience and the possibility to play from anywhere in the world, the pandemic which shut down land-based casinos, and the growing involvement of younger generations, some people still prefer offline gambling for community and social reasons.

However, the shift to online is inevitable. Here is a checklist of must-have features to run a successful online casino:

Several Payment Options

Players need to be able to make deposits and withdrawals quickly and easily. Online casinos must provide secure and flexible global and local payment methods that will apply to every region or country where players will be playing. These options include credit cards, bank transfers, eWallets, mobile payments, e-currency exchangers, payment systems, cryptocurrency, eVouchers, and more, all of which you can find on our platform.

Multi-device compatibility

As online mobile betting and gambling continue to grow, most players use mobile devices because the internet connection is accessible and mobile gambling apps make betting easy, enjoyable, and available 24/7. iGaming is quick, safe, and accessible from anywhere with mobile apps. Therefore, it's essential to offer players various options, like desktop, lite websites, apps, etc., and Uplatform has successfully done that.

Applying to the Younger Generation

The introduction of online casinos has attracted a younger demographic to the sector. Offering millennial and GenZ-friendly content might be difficult for online casinos, but they must figure out how to balance appealing content and revenue games. This is challenging because the two aren't mutually exclusive.

Online casinos are getting more popular and saturated. Due to the implementation of advanced technology, most of this new influx comprises millennials and GenZers, with a large portion engaged in competitive gaming, meaning online casinos must offer competitive games to stay afloat. They are not only competing among themselves, but they also have to cope with other forms of entertainment that younger people like more. For example, many millennials and GenZers would preferably play video games or stream TV shows rather than gamble. Therefore, online casino operators must develop creative strategies to attract and keep players. With the growing Esports market, operators can expand their casino websites by incorporating sportsbooks that include Esports betting. For example, we at Uplatform offer 260+ sports and Esports in line (classic and unique sports and events: hockey, basketball, baseball, cricket, or football to hurling, teqvolley, DOTA 2, CS: GO, FIFA), flexibility to add any matches and even lower-tier leagues on demand, as well as 1 500 000+ pre-match and live events.

Maintaining Players’ Retention

With so much competition in the industry, it can be challenging to keep players coming back. Having the best technology is just not enough. Casino operators must find the right ways not just to attract new players and engage and keep them loyal while always remaining in line with the sector's laws. Therefore, operators need to find a way to balance the attention put into acquiring a new player with the attention placed on retaining the existing ones. For this reason, online casinos implement various marketing strategies and techniques to maintain this balance. Here are some of the methods that have proven effective over time so far:

Diversified Content

It's important to appeal to each player individually and offer them relevant content. Popular content alone won't engage players. It should be about using a global and local strategy while considering regional differences. This strategy covers not just the most popular, well-known, and trending games and services but also local ones, attracting a targeted market audience with content they love and follow. For example, in Asia, players enjoy sic-bo, baccarat, skill-based games such as fishing and hunting, and live casinos with dealers who speak their native language.

To expand your iGaming options, you can add Ucasino content to your casino portfolio with a single simple integration. We provide a vast and expansive catalog that features all the top providers, timeless classics, and the newest releases. Among our huge range of games, you’ll find a wide selection of slots, live casinos, fishing and hunting skill-based games, and many more. Our cost-effective Casino Aggregator will make engaging new players significantly easier and less complex.

Tailored Bonuses

Offering bonuses is a sure way to retain people’s interest. It is a key component of efficient marketing, and it's essential to not only offer players basic bonuses but instead offer them incentives tailored to their tastes and demand. According to a study conducted by Merkle, a higher percentage of credit card holders prefer to pick out their bonuses. This proves that tailored bonuses are more effective. In other words, you would need to offer bonuses that catch the player's attention and provide options that allow them to customize their bonuses. With tailored bonuses, you won’t just be performing a regular commercial activity; your bonuses will be of personal value to your players.

Since each market is unique, so should the bonus strategy. Our bonus solution at Uplatform provides everything required to maintain player engagement. In addition to delivering well-known and popular benefits such as cashback and loyalty programs, our solution also provides bonuses that give the greatest value to the player, such as new account registration, initial deposit, and more. We also offer superior gamification including multi-level missions, tournaments, challenges, leader boards, mission-based achievements.

Thanks to modernized features such as advanced segmentation and targeting, you'll be able to create personalized bonuses targeting specific markets and players. Bonus tool is a part of our casino turnkey solution that provides you with a massive portfolio, localized tools (including 65+ languages and guidelines from our success managers on what is popular in your chosen market), multi-device compatibility, and a robust back-office that allows detailed reporting about your players and their activity, and monitoring the movement of funds.

Security

It is probably the most important thing of all. If a safe environment in which to operate is not created, players can’t trust online casino websites. Let's not forget that new cyber threats emerge every day. Using banking encryption systems has been a good step, but more is needed. Probably, the definitive solution goes through the use of the 'blockchain.'

Summary

iGaming is one of the world's most profitable industries, and people's interest in online casinos has grown in recent years. The online casino business can be lucrative, but without proper planning and solutions, it may crash. Implementing this guideline will help with the long-term growth of the company.