27th Gaming Group gets ready for ICE London

There will be lots of talk about Latin America at ICE London, what are the key factors to watch within this market? 

The stage is set for Latin America to enjoy another major growth period and we expect plenty of focus to be on this exciting region at ICE London next week. This event is the first big get together of the year for the global iGaming industry and LatAm is certain to feature strongly in conversations as businesses look for opportunities through the year ahead. 

Digital transformation continues apace across the region and has greatly enhanced mobile penetration and digital payment processes. Localisation is key to unlocking LatAm’s potential as you must really have a nuanced understanding of each market and back that up with a physical presence. 27th Gaming Group has placed huge importance on both these factors and we’re 100% ready to make the most of LatAm’s prospects.

What new trends do you see being adopted within LatAm?  

The rise in popularity of Crash games will be something that will only grow in 2023. The way they are designed makes them appealing to players exploring new content and they are extremely easy to pick-up. Another trend we see gaining traction is multi-level jackpot games. These games really engage players thanks to the potential returns and the added buy in as the level builds.

How has your GLI19 license provided a foundation for 27GG expansion this year?  

27th Gaming Group prides itself on ensuring our entire content portfolio, land based or online, is always 100% certified. Our clients can feel completely secure after we received our GLI-19 certification from the Gaming Laboratories International. This foundation gives us the platform for long-term and sustainable growth. Obtaining this certificate consolidates the understanding that working with us, partners will always receive high-quality solutions for any range of projects. 

Are there any exciting plans for this year ahead for 27GG you can reveal? 

The excitement is palpable within the business as we focus on delivering on our ambitious targets this year. A large part of the strategy will be completing the certification for the Betconnections platform. On top of this, Jackpot Software will be releasing several games tailored to specific player preferences. Fusion will also be expanding its operations to Mexico and Guatemala by installing its first machines in the region, which we expect to be ready by the end of the first quarter of the year.