As the leading igaming and sports betting event in North America, the three-day event will feature a pre-day Player Protection Symposium, an expansive exhibition floor, and a comprehensive conference. In collaboration with +More Media, SBC will also host the inaugural Capital Market Forum, on Monday, May 6, preceding the core SBC Summit North America conference days.

The summit will serve as a central hub for collaboration, idea sharing and strategic discussions aimed at advancing the North American market. It will bring together influential industry figures from global and regional operators, alongside affiliates, suppliers, regulators, tribal nations, media organizations and national sports teams and leagues. 

Rasmus Sojmark, CEO and Founder of SBC, stated: “The North American market is still undergoing a pivotal and transformative shift. Despite some regulatory roadblocks, sports betting is continuing to go from strength to strength as evidenced by the recent developments in Vermont, Kentucky, Maine, and North Carolina.

“With that said, there is still much more to be achieved in the market, and alongside discussions on the slow progress of igaming, SBC Summit North America will serve as the ideal opportunity for delegates to equip themselves with the tools to prosper and continue pushing the market forward.”

A notable feature of the event will be the comprehensive conference program spanning eight dedicated tracks across four stages. The conference, featuring 300 speakers, will aim to address a plethora of crucial issues affecting the North American markets.

Throughout the event, delegates can anticipate discussions encompassing the reinvention of land-based experiences through digital integration, strategies to build upon the ongoing success of tribal gaming, methods for forging successful operator-league partnerships, an exploration of emerging technology set to innovate the sports betting market and more.

The first core day of the event (May 8) will feature notable appearances from Congresswoman Dina Titus, President of the National Council of Legislators from Gaming States (NCLGS) Shawn Fluharty, Caesars Entertainment Board Member Jan Jones Blackhurst, former President of the WNBA (Women’s National Basketball Association) Donna Orender and Robert Norton, President of the Cordish Companies Casinos & Hotels.

The second day (May 9) will commence with an exclusive Q&A keynote session with nine-time Pro Bowl quarterback, and former Miami Dolphin, Dan Marino. The keynote will see Marino reflect on his decorated career playing for the Miami Dolphins, his work with the Dan Marino Foundation and will share his views on the wider sports industry.

Additionally, the second day of the conference will feature a keynote presentation by Trustly’s Vice President of Gaming, John Parsons, as he shares strategies for operators seeking to utilize open banking solutions to enhance player loyalty.

The exhibition floor will lay host to over 75 global and regional brands, showcasing cutting-edge technology, the latest game releases, and innovative services and products. Companies appearing on the show floor include leading operators such as Bet365 Partners, well-known affiliates like Key Affiliates, innovative game studios such as RLX Gaming and White Hat Gaming, as well as suppliers like BetConstruct, Continent 8 Technologies, Kinectify and Trustly to name a few.

In addition to showcasing the industry’s latest offerings, the exhibition floor will provide delegates with a variety of daytime networking opportunities. The first day of the summit will see daytime events such as the Global Gaming Women Meet-Up Breakfast, sponsored by PayNearMe and VDX.tv, the African Americans In Gaming Meet-Up and a Drinks Reception sponsored by BTI Labs. The second day will see the exhibition floor host both the Tribal Gaming Breakfast Meet-Up, sponsored by Strive Gaming and the Responsible Gambling Affiliate Association (RGAA) Launch & Networking Drinks, sponsored by Affiliate Leaders and Better Collective.

Away from the exhibition floor, SBC Summit North America will offer all those with a full event pass a plethora of exciting evening networking opportunities. These networking events include the SBC Summit North America Opening Party, held at the Slate NYC (May 7), the Official Networking Party and Sports Betting Hall of Fame at the Red Bull Arena (May 8) and the Official Closing Party and Awards After Party at the Magic Hour Rooftop Bar & Lounge at Moxy Times Square (May 9).

Closing the event will be the prestigious SBC Awards Ceremony, taking place at the Hilton Midtown on the evening of May 9. The ceremony will serve as an excellent opportunity to shine a light on the tremendous achievements of companies and individuals over the past twelve months, celebrating the best operators, affiliates and suppliers in the industry.