The company has analyzed and developed the brand-new games, including some of the most innovative concepts and trends, such as - Cluster games, Megaways, Expanded Reels, Spin the Wheel, Hold and Win, Buy features, Progressive Jackpot games, Mystery prizes, Multiplier, and Respins. 

Milen Ganev, CEO of 7777 gaming has commented: “Our Business Intelligence team is constantly analyzing the data we collect, and based on that we make our product decisions, align new concepts, and put them in action. ICE London is the platform we want to show them for the first time. 

We believe that our in-debt insights and years of experience will leverage our clients with a contemporary solution of a broad spectrum. Everyone is invited to see for themselves our new game concepts.”

To further increase the performance of its games and players’ engagement, 7777 gaming has prepared new Marketing tools, such as free spins, missions and tournaments, and a cash box. With them, operators will be able to give players additional prizes, even outside of the game itself. Players, on the other hand, will enjoy the variety of gifts and benefits that increase with the number or amount of their bets. 

A promo wheel called HIT THE DEAL will be found on 7777 gaming’s stand N1-340, where new and existing clients can win various discounts. 

At ICE London 2023, besides the portfolio of 100+ online casino games, 7777 gaming will also present its online lottery games, which are live in several state lotteries already, as well as the new functionalities of its proprietary iGaming platform. 

Meet the team at stand N1-340 during ICE London, 7-9 February, at ExCel Center and elevate your online casino with 7777 gaming’s innovative, engaging and contemporary products and solutions.