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Events

7777 gaming debuted at ICE London with a portfolio of over 100 games

Wednesday 20 de April 2022 / 12:11

2 minutos de lectura

(Sofía).- 7777 gaming made an unprecedented debut as an international B2B game provider by presenting a portfolio of more than 100 games at ICE London. This got noticed by the leading operators in many regulated jurisdictions worldwide. After meeting with industry professionals from more than a hundred companies, 7777 gaming team returned from ICE London with plenty of business opportunities.

7777 gaming debuted at ICE London with a portfolio of over 100 games

Milen Ganev, CEO of 7777 gaming commented: “We made a statement with our debut at ICE London this year. Presenting a portfolio of over a hundred games, 7777 gaming caught the interest of some of the biggest operators in the regulated markets across the world. We plan to continue expanding our game portfolio and enter several regulated markets by Q3. This will be all possible with the constant dedication and creativity of our team of over 80 experts.


Elena Shaterova, CCO of 7777 gaming added: “7777 gaming team was excited and overwhelmed by the positive feedback we received during and after the show. Several operators and platforms from the USA, Latin America, Asia, and Africa initiated discussions regarding our online games. A further interest was shown by many international regulated operators, which were attracted by the uniqueness of our games. We were also visited by the top 5 lotteries in Europe. Their positive feedback will impact our plans for the further development of this vertical. Besides, our brand’s first international appearance received admiration for its creativity and trendy look and feel by all who visited it.”


Developed with the mindset of a player, the company’s games are grouped into several different categories. Each of these categories answers a specific customer’s requirement and segmentation - from new to online gaming clients to those with long years of experience. Main company games are those dedicated to online casinos, such as instant win games, premium, and exclusive games (specially designed for the new generation of players coming from the gaming world), soft and classic slots, table games, keno, and bingo games, as well as the lottery games with depleting pool RNG.


Besides the leading product offering of online games and lotteries, 7777 gaming presented its iGaming platform as well. Its main focus goes on the marketing tools, including a gamified promotional system that engages with the new and returning players.


Milen Ganev concluded with his plans for the next following months: “We are on our roadmap to launch our games in several of the leading Romanian operators, where we are holding a license and have certified games. 7777 gaming also offers a GLI certified game pack with thrilling titles and concepts. We are also expecting an MGA license through which our games will be live and enjoyed by the players in many regulated jurisdictions.

Categoría:Events

Tags: Sin tags

País: Bulgaria

Event

ICE Barcelona 2026

19 de January 2026

Merkur Group Shines in Barcelona with Triple ICE Triumph

(Espelkamp/Barcelona).- Merkur Group secures three prestigious international accolades for operational excellence, social commitment, and standout exhibition experience.

Friday 06 Feb 2026 / 12:00

Eduardo Aching: "ICE 2026 was an exceptional event for Konami and its casino partners"

(Barcelona, SoloAzar Exclusive).- Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, reflects on the company’s standout participation at ICE 2026, the strong reception to Solstice 49C and Konami Online Interactive, and the strategic push toward emerging regulated markets and expanded global partnerships.

Friday 06 Feb 2026 / 12:00

Belatra Games Strengthens LatAm Expansion and Innovation Strategy After ICE Barcelona 2026

(Barcelona, SoloAzar Exclusive).- Kateryna Goi, Chief Marketing Officer at Belatra Games, shares her assessment of the company’s participation in ICE Barcelona 2026, the quality of industry engagement at the event, and the strategic priorities shaping Belatra’s growth in 2026, with a strong focus on Latin America and narrative-driven innovation.

Friday 06 Feb 2026 / 12:00

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