A remarkable debut for SBC and SMH - SBC Summit Tbilisi proves a triumph
2 minutos de lectura
(Georgia).- More than 1,000 delegates gathered at the Sheraton Grand Metechi Palace in Georgia last week (23-24 October) for the first-ever SBC Summit Tbilisi, a conference and exhibition that encompassed Georgia and surrounding regions, including Eastern Europe, Central Asia, and the Balkans.

The event was organised in partnership with the prominent Georgia-based iGaming and sports management company SMH, who first collaborated with SBC for the highly successful SBC Summit CIS event in Kyiv in 2021.
Andrew McCarron, Managing Director of SBC said: "SBC Summit Tbilisi was a fantastic opportunity for SBC to re-enter the region with our partners SMH and the local market really responded to what we were trying to achieve. Our opening night networking party in one of the city's most exclusive locations provided the perfect springboard for business conversations and education the following day. I would like again to thank all our sponsors and speakers who helped make it such a vibrant event."
Throughout the day, the exhibition floor served as the perfect environment for attendees to fully engage with cutting-edge technologies and the most up-to-date services and providers. It played host to a diverse lineup of global and regional brands, such as Alea, Aviatrix, BetConstruct, Betlive, CreedRoomz, Crocobet, Leader-Bet, EGT Digital & Amusnet, EuropeBet, NLYC, Passimpay, Setanta Sports and VBET.
Those who sought to enhance their educational prowess benefited from the comprehensive and in-depth conference, which featured two distinct tracks: 'Marketing Digest' and 'Innovation.' Discussions revolved around topics like the evolution of street sports, the influence of artificial intelligence, groundbreaking payment solutions, the role of regulations in brand development, and in-depth explorations of regions like Georgia, Eastern Europe, and Asia, among many other engaging subjects.
The agenda, featuring an opening keynote by Shota Arveladze, a former professional footballer and the founder of the youth sports organization, the AAA Foundation, offered distinctive insights from more than 40 regional experts.
Tereza Tokmajyan, CMO at TotoGaming commented: "As a speaker at SBC Summit Tbilisi, I was truly impressed by the outstanding experience and the positive energy that permeated the event. It provided excellent networking opportunities for our teams, serving as a fantastic platform for operators and service providers from the region to come together, connect, and discuss important industry topics. It was where like-minded professionals could generate cool ideas and find ways to bring them to reality."
Additional experts featured throughout the conference included Giorgi Isakadze (Editor in Chief, Forbes Georgia), Maia Kopinadze (CEO, Europebet), Quirino Mancini (President, IMGL), Nika Ghudushauri (CCO, betlive.com), Viktoriya Zakrevskaya (Deputy Chairman for Communications, Ukrainian Gambling Council), Dmitry Starostenkov (CEO, EvenBet Gaming) and many more.
Lasha Machavariani, CEO & Founder of SMH said: "We are proud to have conducted such a great event, and I can honestly state that SBC Summit Tbilisi has brought top-quality SBC standards to the region. This event managed to bring together the iGaming and related industries from Eastern Europe, the Black Sea, and the Central Asian region, establishing a new hub for sharing experiences, networking, and forming new partnerships."
In the evenings, delegates had the opportunity to relax and enjoy the scenic Georgian surroundings at the lavish networking events. These included the pre-registration drinks held at the Stamba Hotel on October 23 and the Official Network Party, which concluded the event, held at the luxurious Republic Event Hall on October 24.
"Huge thanks to the amazing SBC team for their unparalleled professionalism and quality, immense gratitude to all the partners and sponsors who supported the cause and demonstrated their readiness to always fuel the development of business and society. Last but not least, thanks to Team SMH for their amazing work. SBC Summit Tbilisi will return next year with even greater value and scale," Machavariani added.
Dmitry Starostenkov, CEO of EvenBet Gaming added: "I would say it's a classic case of 'expectation versus reality.' Expected: a regional summit with few visitors and mediocre content. Reality: an event with a global presence and ambitious goals, featuring a very active and representative audience, outstanding topics, and speakers. Additionally, it offers fantastic Caucasian hospitality, a warm atmosphere, and meaningful open networking. This event is undeniably a strong contender for global success."
Categoría:Events
Tags: Sin tags
País: Georgia
Región: Asia
Event
Peru Gaming Show 2025
18 de June 2025
Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025
(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.
Friday 18 Jul 2025 / 12:00
From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion
(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.
Tuesday 15 Jul 2025 / 12:00
Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)
(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.
Monday 14 Jul 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.