From cluster-pay slots to community-driven jackpots, Amusnet made waves at iGB Live 2025. In this article, Nikola Georgiev presents key trends, product highlights and strategies.

“iGB Live remains one of the key events on the iGaming calendar. Our participation in the 2025 edition reflects Amusnet's strategic commitment to strengthening global partnerships, staying engaged with key industry developments, and remaining part of the dialogue shaping the future of gaming. It was an ideal platform for us to present our latest player-focused products and promotional tools, reinforce our position as a leading provider, and connect with operators from both mature and emerging markets. The event continues to be an effective space for knowledge-sharing, collaboration, and exploring new commercial opportunities”, said Nikola Georgiev.

Amusnet: Dynamic experience as an exhibitor

“iGB Live 2025 was dynamic, well-attended, and full of high-quality interactions. We engaged with a strong mix of existing partners and potential new clients, all of whom showed interest in our newest products. There was significant attention on our promotional tools and jackpot systems, particularly around their flexibility and performance. The event also provided valuable direct feedback from decision-makers, giving us deeper insight into operators’ expectations and priorities. Overall, it was an excellent opportunity to connect, listen, and align with the market.”

At iGB Live 2025, we presented a well-rounded portfolio across the Online Casino and Live Casino verticals, as well as our latest promotional tools.

In the Online Casino segment, we highlighted popular titles such as Candy Palace, Extra Crown, Hot Deco, and the celebrity slot Stoichkov #8. These were joined by recent releases like Sparta Legend, Coin Gobbler, which introduces cluster-pay mechanics and progressive bonus dynamics, and Caramelo Sortudo, a Brazilian-themed game featuring a 3x3 layout, 27 Ways Pay, and the Grilled Chicken Bonus.

In terms of promotional tools, we focused on three key solutions: Golden Coins Link Jackpot, Cash Bomb, and the Tournament Tool. Golden Coins Link Jackpot is a four-level system that blends fixed and progressive prizes, appealing to a broad player base. Cash Bomb, a new extension of our Jackpot Cards system, introduces a shared community mechanic that boosts both engagement and session length. The Tournament Tool allows operators to run real-time, leaderboard-driven campaigns with full customization – enhancing both acquisition and retention.

For Live Casino, we featured proven performers like Vegas Roulette 500x, Dynamic Roulette 120x, and Live European Roulette, alongside new titles such as Showtime Roulette 500x and Extra Crown Deluxe Live. Showtime Roulette combines chroma key customization with real-time hosting and up to 500x multipliers, while Extra Crown Deluxe Live merges slot-style gameplay with a live-streamed format. Football Thrill, a high-speed, football-themed live card game, also drew strong interest for its dynamic gameplay and broad appeal across sports fans and casino players alike.

Responsible gambling and regulation, topics at the conferences

“Several themes emerged clearly at iGB Live London 2025. Responsible gambling and regulatory readiness were at the forefront, driven by increasing compliance requirements across global markets. There was also strong interest in performance marketing strategies – especially around affiliate models and data-driven acquisition tactics.

Operators continue to seek scalable and adaptable solutions, with a focus on localization, campaign customization, and player retention. In line with these expectations, Amusnet remains committed to developing fully compliant products that support long-term operator success across diverse regulatory environments. Overall, the emphasis was on sustainable growth, regulatory alignment, and player-first experiences”.

IGB Live: An opportunity for Amusnet to showcase new solutions

“iGB Live 2025 delivered significant value by uniting operators, affiliates, providers, and regulators in a focused, business-driven environment. The event supported knowledge-sharing across verticals and offered insights into evolving industry standards, technologies, and player behaviors.

For Amusnet, it was an opportunity to showcase new solutions, gather direct partner feedback, and reinforce our trajectory of international growth. Events like iGB Live are essential to supporting sustainable, compliant, and player-centric growth in a global context,” Georgiev concluded.