Under the anniversary slogan “Winning Together,” Amusnet’s high impact opening day brought together partners, clients, and industry leaders, setting the tone for a year dedicated to collaboration, product excellence, and shared success.

From the moment the exhibition opened, Amusnet’s 1,224 sq m stand emerged as a focal point on the show floor. Designed as a full-scale brand experience rather than a traditional booth, the space combines interactive activations, AR elements, live performances, and a signature cocktail bar, all reinforcing the idea that winning is built together and building toward the highlight on Day Two at 3:30 PM, when football legend Hristo Stoichkov joins Amusnet for an exclusive meet-and-greet.

Hristo Stoichkov will take centre stage when the football legend appears at the Amusnet stand for an exclusive Meet-and-Greet. A global icon known for his winning mentality, discipline, and relentless drive, Stoichkov perfectly embodies the values behind Amusnet’s anniversary message, “Winning Together”. His presence adds a powerful, human dimension to the celebration, turning the stand into a place where inspiration, sport, and business excellence meet.

A Multi-Vertical Showcase: Online, Live, and Land-Based Solutions

A core highlight of Day One was Amusnet’s full-spectrum product showcase, presented through live demos and immersive experiences that bring the company’s gaming ecosystem to life across Online Casino, Live Casino, and Land-based verticals.

Online Casino takes the spotlight with Amusnet’s series-led strategy, designed to scale recognizable player experiences while introducing fresh variations through distinct feature sets and bonus structures. Visitors can explore series such as Golden Coin Link and Three Pot, alongside captivating mechanics including Buy Bonus, multi-pot features, and engagement-driven formats. The showcase also expands into Cascade Games and new Crash Games, reflecting Amusnet’s focus on faster sessions and entertainment-first gameplay. Key titles featured at ICE include the newest release Crazy Red, as well as Hot Deco Super Pot, 40 Power Hot Triple Boost, Roman Coins, and Hippo Splash – all built around stronger retention triggers and immersive play loops.

Live Casino is one of the stand’s central pillars this year, underlining the vertical’s rapid growth within Amusnet’s portfolio and its focus on high-production, studio-driven entertainment. The company highlights three flagship experiences: Eye of Ra Roulette 2000x, Vegas Gobbler Live, and Candy Wheel, combining strong thematic identity, live interaction, and modern presentation formats to elevate engagement and session time.

Bonus Platform and promotional tools add an additional layer of value for operators, showcasing flexible mechanics built to support tailored player journeys across markets. On display are solutions including Free Spins, Free Buy Bonus, Countdown Free Spins (a new time-based competitive format), Lucky Spins (linked to bet levels), and Golden Chips, enabling direct in-game rewards within live games. Together, these tools help operators build dynamic incentive structures while maintaining control and adaptability across campaigns.

Land-based products complete the multi-vertical story with premium hardware, fresh solutions, and proven jackpot performance. The product lineup is led by flagship cabinets Type S VIP 43 and Type S VIP 75, supported by additional models tailored to diverse venue strategies: Type S 27, Type S 32, Type S 50F, and Type S 55J. The cabinets run AMUSEBOX, Amusnet’s fully in-house software package, giving venues flexibility to install either the full game pack or selected titles from a curated library of up to 51 top-performing games, spanning classic fruit, character-led, and Buy Bonus content. The Land-based display is further strengthened by jackpot solutions Jackpot Cards Plus and Golden Coins Link Jackpot, alongside new additions expanding Amusnet’s floor-ready ecosystem: a Stand-Alone Roulette Centre, Type B Bar-Top, and Type B Terminal 27.


 

“The start of our anniversary year is about showing where we are today and where we’re going next,” said Ivo Georgiev, CEO of Amusnet. “Our product portfolio reflects ten years of learning, refining, and growing together with our partners.”

Commenting on the ICE Landmark Award recognition, Georgiev added: “Thank you to Clarion for this recognition. This award reflects ten years of teamwork, trust, and a clear vision. I accept it on behalf of our teams and partners, and we’re proud to continue building what comes next together.”

The anniversary launch at ICE Barcelona marks the beginning of a year-long celebration that will continue across multiple markets through local initiatives and partner activations. While the milestone honors past achievements, it also reinforces Amusnet’s long-term commitment to creativity, reliability, and sustainable growth within the global gaming industry.

With a strong presentation at ICE, setting the pace and further highlights still to come during the show and beyond, Amusnet’s 10th anniversary journey has officially begun — and the momentum is only building.