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Events

APP 7 Systems participated at recent BgC

Tuesday 09 de July 2019 / 08:56

2 minutos de lectura

(San Pablo, Exclusive SoloAzar).- Elvis Lourenco, Managing Director of APP 7 Systems, granted an interview to SoloAzar during recent Brazilian Gaming Congress. He talked about the participation of the firm in the Brazilian event, its focus on the local market, and also commented about the launch of its new platform.

APP 7 Systems participated at recent BgC

“APP 7 Systems is a Brazilian startup. It is the first one that has a commercial product focused on the sportsbetting market. All our solutions are made in Brazil, by Brazilian professionals, for the Brazilian market, it means, focused on local operators. So we understand its particularities, its problems,” said Elvis Lourenco.


He added that it is the fourth edition of BgC in which he participates, and remarked that it is the most important show in the country.


With regard to the plans of the company for the rest of the year, he anticipated: “We plan to launch our platform for the Brazilian market, which is expecting the gaming regulation, and the idea is to work with product improvements and start commercializing it in neighbouring countries: Colombia, Argentina and Ecuador. The system is designed for sportsbooks, however, maybe several customers want to integrate it with any other casino or slot solution.”

Categoría:Events

Tags: APP 7 Systems, BgC, Brazilian Gaming Congress,

País: Brazil

Event

ICE Barcelona 2026

19 de January 2026

R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform

(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar

(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.

Friday 30 Jan 2026 / 12:00

Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026

(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.

Friday 30 Jan 2026 / 12:00

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