Aristocrat exhibited its broad portfolio of games and cabinets at ICE London

Is ICE attended by LatAm customers? Why is it important to attend?

Yes, our most important corporate customers have attended. As the first large international show in the calendar year, LatAm customers like to attend to plan their purchases. We are excited to showcase the results of our collective brilliance, and help customers understand how our product can help them succeed.

How is the company positioned in LatAm?

Aristocrat is well positioned as a leading provider in the most important jurisdictions in the region. Customer focus and game performance have gained us the support of operators and the player’s preference. We have thoughtfully created a deep and broad portfolio of games and cabinets that appeal to a wide range of players.

This is the first important trade show of the year, How does the calendar of events continue for the company in LatAm and which are the expectations?

We are committed to the Latin American market and to helping our customers succeed.    We attend all the major trade shows in Latin America. As always Aristocrat’s expectations are to fully support our customers. Meeting face to face and showing them our latest games is part of our commitment to be engaged and deliver for them the best player experience possible.

How does the firm follow and keep up with the evolution of the players?

We fully believe our motto “It’s all about the player”, delivering the best gaming experience is an everyday task for everyone at Aristocrat. We invest more in D&D than anyone in the industry to achieve this objective  - that’s what we mean when we say talent unleashed.