Aristocrat Gaming named the Official Slot Machines of the Formula 1 Heineken Silver Las Vegas Grand Prix
Monday 27 de February 2023 / 12:00
⏱ 1 min read
(Las Vegas).- Today, Aristocrat Gaming and the Formula 1 Heineken Silver Las Vegas Grand Prix announced a multi-year sponsorship making Aristocrat the Official Slot Machines of the race, coming to the Las Vegas Strip on November 16-18, 2023.
“Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX,” said Mark Wadley, Chief Marketing Officer of Aristocrat Gaming. “This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
“Introducing the F1® experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market,” said Emily Prazer, Chief Commercial Officer for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. “Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”
This partnership is just the latest in a series of deals for Aristocrat Gaming across the sports industry. In 2021, the company announced an exciting new license agreement with the National Football League to build land-based, NFL-themed slot machines, debuting in fall 2023. The company has multiple relationships, notably with the Las Vegas Raiders as an official partner of the Raiders and Allegiant Stadium.
For more information on Aristocrat, and their partnership with the Las Vegas Grand Prix, please visit the company’s website at www.aristocratgaming.com.
Categoría:Gaming
Tags: Aristocrat Gaming,
País: United States
Región: North America
Event
SiGMA North America 2026
01 de September 2026
Evert Montero Analyzed Colombia's Gaming Regulation at SiGMA
(Mexico City) — Speaking at SiGMA North America 2026, FECOLJUEGOS President Evert Montero Cárdenas offered a deep dive into the regulatory shifts shaping the Latin American and North American markets. He highlighted the sustainability challenges ahead for Colombia's industry and the ongoing impact of technological innovation. A major highlight of the September 1-3 summit at Mexico City’s Centro Banamex was Montero's induction into the Hall of Game 2026.
Friday 11 Sep 2026 / 12:00
Sportradar highlights LATAM growth at SiGMA North America
(Mexico City, SoloAzar Exclusive).- Rodrigo Cambiaghi, Sales Executive Lead, Digital Advertising at Sportradar, highlighted the strategic importance of Mexico and the broader Latin American market during SiGMA North America 2026. Held from September 1–3 at Centro Banamex in Mexico City, the event brought together nearly 2,250 delegates and focused on artificial intelligence, innovation, public-private collaboration and the adaptation of global strategies to local market dynamics.
Friday 11 Sep 2026 / 12:00
AIEJA Highlights Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- Dr. Miguel Ángel Ochoa Sánchez, Executive President of AIEJA, underscored the success of the inaugural SiGMA North America in Mexico, noting its crucial role in elevating the local gaming industry on the global stage. Speaking at the event—held September 1-3 at Mexico City's Centro Banamex—he also broke down key regulatory hurdles, strategies to combat illegal gambling, and emerging opportunities within the sector.
Wednesday 09 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
