Ian Adams, Product & Marketing Director – EMEA, explained, “The diversity of markets across Europe, the Middle East and Africa presents a tremendous challenge in that the range of content and delivery platforms can often be highly heterogenous. Aristocrat’s global design & development allocation remains amongst the highest in the industry and we are fortunate to be in a position of selecting the very best games from the global portfolio and tailoring offerings to individual market needs.

“Our D&D teams have built on previous successes with a balance of proven and brand-new maths models and, taking advantage of new hardware technologies, delivering more advanced audio-visual packages to satiate players’ evolving demands for engaging gaming entertainment.”

Already introduced to a selection of pioneering gaming floors across Europe, the new MarsX^™ upright cabinet makes its first appearance at ICE, its innovative design and new Gen9 technology paving the way for the next generation of dual screen casino games.

Alongside launch titles of Buffalo Gold Revolution^™ and the Fu Dai Lian Lian^™ and Mighty Cash Ultra^™ game families, new MarsX-dedicated game families on display will include:

• Ka-Ching Ca$h^™, with a new twist of the universally popular hold & spin mechanic where jackpots are assigned to individual reels;


• 5 Coin Frenzy Jackpots^™, sporting an innovative ‘Frenzy’ persistence meter, expanding reels, pick bonus and jackpots, and;


• Wonder 4^™ Boost Gold, an extension of the high performing multi reel set game Wonder 4 Boost, incorporating another four proven games in Buffalo^™ Gold, Pompeii^™ Gold, 5 Dragons^™ Gold and TimberWolf^™ Gold – featuring free games, boost feature, super free games and extreme free games.

Continuing support for portrait form factors, including the Helix XT^™ and Arc^™ Single cabinets, new game families heading EMEA’s way comprise:

• Cashman Bingo^™, a game family incorporating a completely original bingo board matrix that transfers cash values and jackpots from base game reels, building intense levels of anticipation;


• Grand Fu Wheel^™, Asian-themed entertainment centring on a big metamorphic wheel that awards credit prizes, boost multipliers, free games and jackpots;


• Rising Jackpots^™, three Aristocrat Classics, 5 Dragons^™, Pompeii^™ and Whales of Cash^™ turbo charged with metamorphic triggers, player-selectable reel heights and wild multipliers, upgraded symbols at higher bet levels and a pick ‘em jackpot feature;


• Reel Climb^™, another new concept adding persistent growing reels up to seven rows high, free games and expanding wilds;


• Firecano^™ Glory^™, bringing a new metamorphic experience of ‘Eruption’ free games with changing wilds and reels, and;


• Fa Fa Fa^™ Fortune Cash^™, new hold & spin with reel growth (up to 3 reel sets) with cash-on-symbols, stacked reels that transfer across reel sets and free games.

Existing Helix(+)^™ cabinets also benefit from a number of new game titles, some of which are being released across multiple form and screen factors, with a host of  proven Aristocrat classic titles being added to the portfolio – Brazil^™, TimberWolf^™, Wild Panda^™ and Golden Pyramids^™ amongst them, along with the eagerly anticipated multigame, Player’s Choice^™ Opal Edition, with a compendium of 10 game titles blending a mixture of classics including Queen of the Nile^™, 5 Dragons^™, Big Red^™ with more recent player favourites, Buffalo^™ Gold Collection, Wild Fiesta’Coins^™, Cash Bull^™, Fortune’s Way^™, Miss Kitty^™ Gold, Big Red^™ Gold and 5 Dragons^™ Gold.

Erik-Jan van den Berg, Vice-President of Sales & Business Development – EMEA, concluded, “No matter which cabinet, Aristocrat has a wealth of exciting new content to help invigorate EMEA gaming floors and we look forward to welcoming visitors at ICE to share our next generation vision for the new decade.”