ASCEND will support women early on in their affiliate careers through the provision of time, advice, feedback and guidance delivered by colleagues who are established in the sector and have experienced the issues and challenges.

Naomi Barton, Portfolio Director responsible for the development of the iGB brand, explained the terms of reference for ASCEND and how it will be launched at show. She explained: "The theme for International Women's Day 2022 is 'Gender equality today for a sustainable tomorrow' using #BreakTheBias. Whilst glass ceilings are not as common in gaming as they are in other more conservative industry sectors we all know that there's still some way to go which is why we want to launch and develop ASCEND."

She added: "Rather than present ASCEND as a fait accompli we felt it important for it not to be a top-down organisation. Instead, we want to use iGB Affiliate London as an opportunity to meet with women in the igaming and affiliate sectors, listen to their experiences and establish the best ways of addressing the issues that are important to them and make best use of our resources as an industry. I see ASCEND as being much more of a movement than a corporate initiative or some window dressing.

"There are some fantastic female role models connected with iGB Affiliate London, and ASCEND will help harness and deploy their insight, knowledge and energy."

ASCEND will be part of a busy iGB Affiliate London experience. Off the show floor, the iGB Conference programme features sessions dedicated to business-centric issues including the 2022 Fifa World Cup, Geo/Vertical market segmentation, SEO Disasters, Social Media Branding and Design, International Digital Marketing and Localisation, Mobile Marketing in the US, Responsible Gambling, Best Practice, App Store Optimisation, Casino Live-Streaming and a panel session dedicated to the development of the affiliate sector in the United States.

iGB Affiliate London (13 – 14 April) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning. To register visit:https://london.igbaffiliate.com ICE London (12-14 April 2022, ExCeL London) is the biggest b2b gambling industry event in the world and features games creators, distributors, operators, retailers, trade associations, strategic bodies and regulators. To register visit: www.icelondon.uk.com. For more information on the ICE VOX Conference (11 – 13 April), incorporating the World Regulatory Briefing and the International Casino Conference visit: https://www.icelondon.uk.com/ice-vox