With more than three decades of experience in the online and offline gaming industry, Belatra Games, stood out in the first edition of the SBC Summit Lisbon reinforcing its presence in the global market. Andrés Troelsen, Commercial Director for Latam at Belatra Games, began the interview by highlighting the great experience they had as exhibitors: ‘The event gave us the opportunity to offer an offline brand experience. This year, for example, we had Mummy-Themed cocktails’ and the chance for attendees to “win amazing prizes by throwing chips in our exciting Plinko”. For him, one of the keys was the personal interaction: ‘Having face-to-face conversations with customers and colleagues makes all the difference,’ he stressed.

As for prior expectations, Troelsen explained that they had high hopes for the event, given the success of previous editions in Barcelona. ‘Our entire marketing team worked very hard to stand out from the 600 exhibitors,’ he said. The mission, according to him, was accomplished, as their stand ‘was overflowing with attendees taking part in our activities’. He also highlighted the relevance of the conversations they had with prospects and customers, where they gathered valuable information on the direction of the industry.
In line with these comments, Troelsen shared more details about the products presented at the event:

What do you think was your most outstanding product that you have presented at this event?

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Artificial Intelligence and Networking in iGaming

Regarding the importance of artificial intelligence, Andrés emphasised its role in personalising the user experience and improving security through advanced systems. In addition, he valued the networking during SBC Summit Lisbon, where the presence of more than 25,000 attendees offered significant opportunities to establish connections with colleagues and customers from various countries. Andrés Troelsen also anticipated that real-time experiences and social interactions will be key trends in the future of the industry. Here are his thoughts:

What do you think is the place of AI and new technologies in your products?

AI and technology can significantly impact the igaming industry in many ways: they will help personalize and improve the user experience by helping identify player’s behavior and preferences. Also, it can enhance security: AI-driven systems can provide advanced security measures like real-time monitoring for unusual login behavior and fraud detection. 

How do you rate the networking you have been able to do during the event?

I read there were more +25,000 attendees to this edition, so imagine the opportunity for networking was huge! I made great connections from colleagues and prospects from different countries since there were plenty of attendees from LATAM.

What do you think will be the most important trends in the gaming industry in the near future?

Definitely AI as we already covered, personalizing user experience with recommendation systems. Also I think real-time experiences and social interactions, like competing with other players will add an extra layer of fun.